Fetch GCLID from Google Analytics 4 API
No Comments
On This Page GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you…
Read More How to expand your negative keyword lists in PPC
Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google…
Read More Google Dropped Modified Broad – What Does It Mean?
Google made a recent announcement in their post “Making it easier to reach the right customers on Search”. But did the changes really make it easier and more profitable? Here…
Read More How to Clean Close Variant Matches by Using Negative Keywords?
The negative effects of close variant matches on overall performance will lead to more challenges over time. Here is an approach to solve the hidden “not significant” search query problems…
Read More Close Variants Could be the Ultimate Move to Push Smart Bidding into the Market
Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move…
Read More How to Find High Potential B2B Users and Target Them in Google Ads
A very good starting point to get a feeling about the interesting customer attributes is to look into the brand traffic. What is the distribution of age/genders? What is the…
Read More