Google Ads Optimization

How to leverage offline conversions to boost Google bidding performance

December 27, 2023

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. …

Fetch GCLID from Google Analytics 4 API

December 1, 2022

Stefan Neefischer

Google Ads Audits, Google Ads Optimization

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GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a…

How to expand your negative keyword lists in PPC

May 12, 2022

Stefan Neefischer

Google Ads Optimization, Keyword Negativation in Google Ads

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Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google…

Google dropped Modified Broad – What does it mean?

February 5, 2021

Stefan Neefischer

Google Ads Optimization

No Comments

Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here…

How to clean close variant matches by using negative keywords

January 17, 2021

Stefan Neefischer

Google Ads Optimization, Keyword Negativation in Google Ads

No Comments

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and…

Close variants could be the ultimate move to push Smart Bidding into the market

January 11, 2021

Stefan Neefischer

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move…

How to find high-potential B2B users and target them in Google Ads

November 20, 2018

Stefan Neefischer

Google Ads Optimization

Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer…

Google Ads Optimization

How to leverage offline conversions to boost Google bidding performance

Fetch GCLID from Google Analytics 4 API

How to expand your negative keyword lists in PPC

Google dropped Modified Broad – What does it mean?

How to clean close variant matches by using negative keywords

Close variants could be the ultimate move to push Smart Bidding into the market

How to find high-potential B2B users and target them in Google Ads

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