Google Ads Audits
Missing opportunities in your account or waste budgets in some areas? Run audits and take action.
Account audits should be an essential part of your PPC Setup. To achieve success in implementation, you should tailor the following approaches according to your account needs. But what does a successful implementation look like?
- Account Audits shouldn’t be seen as a one time task. Best in class accounts run automated processes for monitoring.
- If actions are required the user needs to be informed. Tools like Slack are great for this task because you can organize the different types of audit messages efficiently.
- You need Google Ads API access for automation. Google Ads scripts work fine for a lot of audit tasks. For more sophisticated audits you have to switch to e.g. Python and all its great modules for data science tasks.