Google Ads Audits
Missing opportunities in your account or wasting budgets in some areas? Run audits and take action.
Account audits are an essential part of your PPC Setup. To achieve success in implementation, you should tailor the following approaches according to your account needs. But what does a successful implementation look like?
- Account Audits aren’t a one-time task. Best-in-class accounts run automated processes for monitoring.
- Users always need to get information about actions. Hence, tools like Slack are a great way to inform users. It’s easy to organize different types of audit messages efficiently.
- You need Google Ads API access for automation. Google Ads scripts work fine for a lot of audit tasks. Want more sophisticated audits? Switch to Python and its great modules for data science tasks.