Google Ads Bidding
Can’t trust Smart Bidding for big decisions? Outperform it with an out-of-the-box approach.
Google pushes Smart Bidding to the Google Ads accounts to help you improve your campaigns. For most people, it’s a better solution than setting Cost-Per-Clicks (CPCs) manually with no help needed. The best part? It’s all free!
Do you have big budgets within your Google Ads account? Understandably, you’re probably looking for more sophisticated approaches that are tailored for your business. Let’s have a look at the weaknesses of Smart Bidding and the approaches you can use to outperform it.