Google Ads Bidding
Can’t trust Smart Bidding on big decisions? Outperform it with an out of the box approach.
Google is pushing hard its Smart Bidding to the Google Ads accounts. For a lot of people this is indeed a better solution than setting manual Cost-Per-Clicks (CPCs) on their own. It is also free.
If you manage big budgets within your Google Ads account, you are probably looking for more sophisticated approaches that are tailored to your business. Let’s have a look at the weaknesses of Smart Bidding and the approaches you can use to outperform it.