Google Display Archives

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

How to exclude fraud GDN placements using IP scoring

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this…

Data Science in Digital Marketing, Google Display

16 February 2023
7:59 am

Top 5 IP fraud scoring tools

We have bad news for you. Fraudsters will never give up. However, if you use proper fraud detection solutions, you can keep fraudulent activity off your brand. IP scoring is one such method. Today,…

Google Display, PPC Basics

9 November 2022
11:03 pm

Display fraud detection: An effective guide for marketeers

Investing effectively in fraud-fighting might ensure you acquire and retain customers. That makes sense, right? Otherwise, protecting online businesses will be more challenging. With this guide, you can develop an effective online fraud detection…

Google Display

15 October 2022
1:13 pm

What is a reasonable CTR in Google Display for your business?

Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for quality placements. For those…

Google Display

17 December 2020
7:13 am

Clustering Google Display Placements Using Tf-Idf + KMeans

You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones and make adjustments. Grouping…

Data Science in Digital Marketing, Google Display

18 May 2020
7:41 pm

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never appeared by using automated…

Google Display

4 May 2020
10:55 am

A closer look on Google’s display placements

If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations where website owners profit…

Google Display

27 April 2020
10:03 pm