Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to structure keywords using entity lookups in BigQuery

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

29 November 2021
1:38 pm

Hands on Entity Recognition in Google Ads: Build a lookup database

Doing all the entity management manually is simply too much effort. There are several ways you can regularly add new entities to your database in considerably shorter time. As we described in a previous…

Data Science in Digital Marketing, Keyword Tagging

15 June 2020
8:21 am

Entity recognition in Google Ads

There are several great use cases of entity recognition on search terms in Google Ads. In this post, you’ll find out how to optimize your Google Ads accounts with a step-by-step guide to build…

Keyword Tagging

13 May 2020
6:47 pm

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

How to structure keywords using entity lookups in BigQuery

Hands on Entity Recognition in Google Ads: Build a lookup database

Entity recognition in Google Ads

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