Marketing Automation

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Consent Management Platforms: Why do you need and how to choose

Data privacy violations have become one of the most significant financial risks facing companies today. Recent statistics on GDPR compliance reveal that the highest fines are typically imposed for breaches of basic data protection…

Google Analytics, Marketing Analytics

16 September 2024
2:56 pm

Consentless tracking: Boost data collection with privacy compliance

Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data…

Google Analytics, Marketing Analytics

23 August 2024
8:16 am

How can programmatic advertising be effective with ABM?

Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad tech comes into play…

Account Based Marketing

1 November 2023
1:17 pm

How to connect HubSpot with Google Analytics 4 via Client ID

HubSpot lets you collect information from people who fill out forms on your website. Using this data, you can create strategies to turn website visitors into potential customers. However, you can’t see visitors’ buying…

Google Analytics

9 August 2023
10:30 am

ChatGPT in content marketing: A budget-friendly marketing solution

We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which…

AI in Business

18 July 2023
9:59 am

Spruce up your ABM strategy with these 5 game-changing resources

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting specific accounts. ABM not…

Account Based Marketing

14 March 2023
7:41 am

Top 8 brand monitoring tools that will transform your business

Your brand’s digital presence can either lead you to failure or bring you success. If you worry or wonder about your brand’s reputation, it’s time to take control of it with brand monitoring tools….

Data Science in Digital Marketing

8 March 2023
11:10 am

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying…

Account Based Marketing

26 January 2023
12:45 pm

Google Cloud use cases for marketing

The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data and make decisions based…

Google BigQuery

15 November 2022
10:36 am

Top 5 IP address enrichment services for B2B companies

Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge…

Data Science in Digital Marketing

9 November 2022
11:14 pm