Keyword Grouping Tool
1) Paste your keyword data
Add up to 50,000 keywords to your favorite keyword source. You can use free sources like the Google Keyword Planner, Google Trends or Ubersuggest. However, you can also use paid keyword tools like Moz, Semrush or Ahrefs. Using your Google Ads search terms is also a good keyword source. If you add metric columns to your queries, our tool will make the aggregations for your keyword groups.
2) Customize your grouping preferences
Use cases are different. You have the possibility to fine tune the keyword clustering results with two parameters. By setting the minimum cluster size, you avoid groups of keywords that contain too few keywords for your liking. The second parameter is the keyword group granularity. If you put the slider to the most right position, your keyword groups will be smaller and more granular.
3) Download keyword groupings
Depending on the size of your keyword list, it’ll normally take seconds before downloading the result. The generated CSV file will contain one column with the keyword group ID and another column with the concatenated raw queries. If you provide additional metrics like keyword search volume or a calculated keyword value for your business, you’ll also find the aggregated numbers per keyword group in your file.
Why should you use grouping techniques in your keyword research?
How does the keyword grouping logic work?
Preprocessing of keywords
Weighting the terms
In your free keyword grouping tool, we’re using TF-IDF weightings for every word in the vector space. There are different approaches that even go further. For example, you can use word2vec embeddings to cluster, even on their semantic meaning. It works great if you build a custom model for all of your keywords.
Next level approaches for keyword grouping
Maybe our free keyword clustering tool offers everything you need, then stop reading at that point. If you want to start coding to build the perfect fitting solution for your business, then you’ll find some nice approaches you can have a look at. Python is a great programming language for those kinds of tasks. It’ll enable you to build your own SEO tools.
Why keyword grouping is important for PPC & SEO efforts?
Not happy with your marketing and advertising campaign results? You probably need to organize your keyword lists into efficient keywords groups. No matter organic or paid search marketing, keyword grouping has a vital role in lifting your campaigns. Also, it’s a great way to create high-performing ad copies.
PPC advertising is an effective strategy for businesses looking to promote their products or services. You can achieve impressive results by using the right keywords in your campaigns and by strategically organizing those keywords into groups. Besides, you can gain higher Quality Scores and better ad rankings with more effective ad groups.
Keyword grouping can also boost your SEO efforts by creating optimized content for keywords clusters. It’ll increase the chances of your content to reach SERPs. You can group similar keywords into clusters and use them in your posts. It’ll make your content more readable and improve its chances of appearing on the search result page.
All in all, want to make your content more search engine friendly? Group your keywords together by search intent or relevance. The right keyword grouping allows your content to rank higher on the SERP because it’s more relevant and targeted for that specific topic. It also helps you gain more traffic from users who are searching for related topics. Especially when running your advertising campaigns, keyword grouping plays a huge role in directing you to the right target. With an efficient keyword strategy, you can both avoid excessive costs and reach the right audience as soon as possible.
What is Keyword Grouping?
Keyword grouping is a list of related keywords based on users’ search intent. It helps you speed up your SEO efforts and level up on-page optimization. After generating your keywords list, you shouldn’t group them randomly. Keep in mind the importance of relevance search intent.
Keyword Groups & Account Structure
Google Ads is a great way to generate revenue for your business. Also, it’s a simple platform with easy-to-use tools. You don’t need any prior experience or skills to set up your account on Google Ads. All you need to do is enter some basic information about your company, and you’re all set! After reading some articles about Google Ads, you’ll have a picture in your mind how to work its system.
The actions in your Google Ads account proceed for a certain hierarchy. You can manage your ad groups under your campaigns and your keywords and ads under your ad groups.
Grouping your keywords to win the auction
Furthermore, Google determines which ad to show in what order in an auction between advertisers’ bids. It’s called the Google Ads Auction. How can you win auctions between various competitors from your business?
Quality Score is an important value of each keyword to win an auction. The more relevant ads to your customers on the Google search page you have, the higher Quality Score you’ll get. Otherwise, you’ll have a poor Quality Score and a low Ad Rank. For sure, it affects your CTR negatively because your impressions can’t turn into clicks. Keep in mind that Google will also calculate CTR in the next auctions. If you don’t want to have poor performance in auctions, keep your CTR higher. But, how to keep higher CTR? With keywords grouping. Once you’ve grouped your keywords suitable, your ads will be more relevant and have more chances to win auctions.
What are Quality Score, Ad Ranks, & the Google Ads Auction?
Quality Score is the measurement of a keyword’s relevance and quality. It’s a numerical value that Google assigns to your keywords to value the quality of your ads. Keywords with higher relevancy to a user’s search query have higher Quality Scores. Google has an algorithm that evaluates hundreds of factors to show users relevant results in organic results. Also, it has created the quality score that affects the ranking and display of the ads to give a better experience by showing them relevant ads.
Many marketeers may target the same keyword. So, how Google ranks these ads? With Ad Rank! However, not Quality Score, Ad Rank Score determines your ad positions. Ad Rank is the estimated position of your ad on Google’s Search Engine Results Page. It takes into account factors such as current bid price and quality score. Besides, having a Quality Score of 10 doesn’t mean that your ads will be shown in higher positions. On the other hand, if you have a low Quality Score, your ads can get few impressions.
Furthermore, Google determines which ads to show in what order in an auction between advertisers’ bids. It’s called the Google Ads Auction.
Keyword Groups & Ad Groups
You have keywords lists related to your ads within your ad groups. When a user searches for a keyword on Google, Google shows the ad related to that keyword. That’s why it’s important to create the right keyword groups.
Besides, you can manage your ad campaigns on Ad Group section in your account. You’ll see your keywords groups under Ad Groups. For example, you may give an ad campaign as “Nightdress sale.” Use keywords such as “night dress,” “night dress for party,” “night dresses sale,” and don’t include keywords “casual dress” or “business suit.”
You have only one ad group for the nightdress. That is, when you bid to promote your nightdress products, all related keywords are grouped. When users search for something that matches your keyword, they may come across one of the ads related to that keyword. If you group your keyword randomly, it won’t be good for your business. Nobody wants to see an irrelevant ad. By the way, let’s underline once again the importance of grouping relative keywords.
How to group your keywords
Efficient keywords groups are a big plus for your overall account performance. If you create the right keyword groups, your Quality Score will increase, and your cost-per-click will decrease because your account’s relevance will also increase simultaneously.
- After keyword researching, you should pick top-level keyword groups. But how? If sounds scary to you, look to your own customers and visitors. It’s a good start to create groups around those keywords. Probably, they are driving the most traffic and conversions in the first phase. If your top-level keyword groups are ready, go to the next step.
- Target the right audience as second-level groups by choosing more specific subgroups of keywords. When you use more specific keywords, your ad will only appear for terms that are relevant to your customers’ businesses. However, if you want to reach as many of users as possible, you should choose more general keywords.
- Now, you have a basic hierarchy of keywords. Still, your work hasn’t been done here. Optimize your keyword groups to improve the performance of your paid search marketing campaigns. Firstly, you don’t need to create keyword groups for common misspellings. Google will recognize these misspellings, don’t worry about them. On the other hand, you can create keyword groups for synonyms and variations.
- As your business grows, your keyword grouping efforts will be ongoing. How can you improve your campaigns day after day? Regularly create new keyword lists. Then, always check your keyword groups. Last but not least, follow your industry and your competitors.
Benefits of Keyword Grouping on digital marketing
Creating more content for keyword grouping will be more helpful for your digital marketing efforts, even though it takes more time. We’re sure your website will be more Google-friendly and user-friendly.
- Want to appear more relevant to the search engine? Let’s group your keywords effectively. Google doesn’t like irrelevant ads.
- It’s a great way to save money while running PPC campaigns because the right keyword grouping increase your CTR and Quality Scores. Also, it’ll affect your paid traffic positively.
- It’s a great way to improve copywriting and content efforts to attract visitors.
- The keyword grouping approach is a good way to make sure that your content will rank highly in search results. It can also help you identify which keywords you should focus on, so you can write more content that is relevant to those keywords.
- Thanks to efficient keyword grouping, your website will have correct structure. Also, it helps to avoid keyword stuffing.
Try PEMAVOR’s Free Keyword Grouping Tool
Hopefully, we could help you get started with improving your digital marketing campaigns. Now, it’s time to improve your ads camping and win auctions. No matter your business, try our free Keyword Grouping Tool. Let’s create effective keyword groupings and climb the ladder of success.