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Keyword Grouping Tool

FREE Online Keyword Grouper

Simple to use online keyword grouping tool. No Sign Up or Login required

Automatically Group Keywords into Clusters

Paste up to 10,000 keywords and download your grouped keywords instantly

Keyword Grouping for SEO and PPC

Create Groupings with your most important Metrics to identify the most valuable keyword topics

Place your keywords and KPIs below
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17%

Minimum cluster size

Use cases for Keyword Grouping in SEO and PPC

SEO: Group keywords from Google Search Console

What are the winning or loosing Keyword Topics of your website? If you have thousands of keywords you can’t easily answer that question. Looking on single queries will not tell you the full story. You can easily export your Search Terms out of Google Search Console together with KPIs like Impression or Clicks and paste them to our free keyword grouper. You will not only get keywords groups, furthermore all KPIs are aggregated for each keyword cluster.

Benefits of grouping keywords in GSC:

  • Organize and structure your own Search term data into Keyword Topics to create additional content for your website. I bet there will be some additional subtopics that was not covered yet on your website.
  • Set internal links based on Keyword Clustering results. Set semantic relations of main topic and various sub topic content pages.
  • Rethink how you set Priorities for your SEO Efforts: Don’t look at single keywords. Instead, the sum of all Impressions and Clicks for the full keyword topic is important to get the right focus. Our keyword grouper can deal with KPIs for each keyword cluster!
GSC Keyword Grouping
Keyword Planner Grouping

SEO/PPC: Group keywords from other keyword tools

There are many Tools out there to get keywords next to some KPIs like search volume our competition metrics. It is easy to get lost when you have thousands of keywords within those tools. Where to start if you have to define a good content strategy based on such a big keyword list?

 

  1. The PEMAVOR Keyword Grouper works easily with all other Keyword Tools. Just paste your Keywords in combination with some metric columns to our Tool. Google Keyword Planner is a great free way to start. Of course, you can also use the data out of your paid tools like Semrush, Ahrefs or MOZ.
  2. Create Keyword Clusters with our Tool now. When you are starting content creation from scratch, this is a great way to understand how your topics can be organized. Derive our table of contents based on the keywords groups the people are searching for!
  3. Export your cluster results as CSV to share with your content creation team.

How to use the Keyword Grouping Tool

1) Paste your keyword data

Add up to 50,000 keywords to your favorite keyword source. You can use free sources like the Google Keyword Planner, Google Trends or Ubersuggest. However, you can also use paid keyword tools like Moz, Semrush or Ahrefs. Using your Google Ads search terms is also a good keyword source. If you add metric columns to your queries, our tool will make the aggregations for your keyword groups.

2) Customize your grouping preferences

Use cases are different. You have the possibility to fine tune the keyword clustering results with two parameters. By setting the minimum cluster size, you avoid groups of keywords that contain too few keywords for your liking. The second parameter is the keyword group granularity. If you put the slider to the most right position, your keyword groups will be smaller and more granular.

3) Download keyword groupings

Depending on the size of your keyword list, it’ll normally take seconds before downloading the result. The generated CSV file will contain one column with the keyword group ID and another column with the concatenated raw queries. If you provide additional metrics like keyword search volume or a calculated keyword value for your business, you’ll also find the aggregated numbers per keyword group in your file.

Import the keyword groupings to Excel or Google Sheets and refine your keyword clustering

Why should you use grouping techniques in your keyword research?

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Optimize keyword topics

Google loves holistic content on your website. So does your website user. If you want to tell the full story to a user, you should start thinking about keyword topics instead of single keywords. Keyword Grouping helps to discover relevant aspects of a big topic. You can use the grouping results in big content hub pages on a single holistic page, but also link from there to several subtopics that appeared in some keyword clusters.

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Keyword niche discovery

Everybody is searching for long-tail keywords with low competition. When you look at single keywords and judge them by their search volume, you probably won’t be successful in running a good long-tail strategy. If you cluster multiple micro niche keywords together, they suddenly appear as a new niche topic. Covering this keyword topic with good content will give good ranking potential.

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More data mean better decisions

If you provide additional metrics data to our keyword grouping tool, you’ll realize that the numbers get bigger right away. Many keyword groupings will cover a large amount of search volume.  Without this grouping perspective, you would miss these opportunities, or probably make the wrong prioritization.

How to implement keyword grouping for your content

If you’ve a long list of keywords, how are you going to set your content strategy? We know Google loves holistic content that adds value to readers. Keyword grouping helps you understand what content fits your audience’s search intent. So you can use these results for a single, holistic page. If you link to a few subtopics that show up there in a keyword set, you can easily rank high in Google rankings. Using clusters, you can easily see which content can serve as the main content and which can serve as sub-content. This way, you’ll create your content plan for several months. Creating optimized content for your keyword groupings will help your SEO efforts. If you want to make your content search engine friendly, you can group your keywords by search intent or relevance. Proper keyword grouping will show that your content is more relevant and focused on a specific topic, which will help it rank higher in the SERP. This may seem time-consuming, but it’s highly beneficial to your digital marketing efforts.

How can keyword grouping help your business?

Whatever your business is, you need to get traffic through SEO and PPC campaigns. Otherwise, how will you know if the users who find your site will be interested in it? Attracting attention is critical to the stages of the funnel. You don’t want to miss out on potential customers. However, how do you get more traffic from Google? You can get traffic by writing quality content. If you don’t rank for the keywords you want, it’ll be difficult to get traffic. And if you don’t get traffic, you won’t make sales. That’s why you need good keyword research. However, to be successful, it’s not enough to just use random keywords from your list. If you use keyword grouping tools, it’s easier to develop an effective content strategy. With effective keyword grouping, you can develop a content strategy that gets results. Plus, word grouping also benefits your PPC advertising efforts.

How does the Keyword Grouping logic work?

TF IDF Keyword Grouping in Python

Preprocessing of keywords

First, the keywords are transformed to lowercase. Every word within the complete search query is getting stemmed to its root form. To use cluster algorithms, every query is transformed into a vector representation. If you’re looking for ways to visualize your clusters, Python also has to plot libraries or modules that are creating nice-looking word clouds in just some lines of code.

 

Weighting the terms

In your free keyword grouping tool, we’re using TF-IDF weightings for every word in the vector space. There are different approaches that even go further. For example, you can use word2vec embeddings to cluster, even on their semantic meaning. It works great if you build a custom model for all of your keywords.

 

Running cluster algorithms

There’s also more than one way to do keyword clustering. K-means is a well-known clustering algorithm that can also be used on our keyword vectors. We’re using DBSCAN in our tool, where the number of keyword groups is found by the algorithm.

You find more about keyword grouping in Python in this post including a running Script. You will find detailed information about the concept that is used for the keyword clustering.

Next level approaches for keyword grouping

Maybe our free keyword clustering tool offers everything you need, then stop reading at that point.

If you want to start coding to build the perfect fitting solution for your business, then you’ll find some nice approaches you can have a look at. Python is a great programming language for those kinds of tasks. It’ll enable you to build your own SEO tools.

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Python modules you should look at

Of course, you can also do keyword clustering in R – Python is just our choice for tasks like these. With Sklearn, Nltk, Gensim and Pandas, you have powerful modules to solve nearly every data science problem out there. All the mentioned cluster techniques like k-means or DBSCAN are part of those modules. If you’re searching for a way of visualizing your keyword clusters, you’ll find some plotting libraries as well as word cloud generators that write just some lines of code.

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Keyword grouping on massive keyword sets

When you have to cluster large amounts of keywords then approaches like K-Means will run into trouble. We have shared a Python Script that is able to group Gigabytes of keywords in a reasonable time. This solution considers also performance metrics for each keyword cluster to quickly identify the best performing keyword groups.

Cluster Massive Keyword Sets in Python
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Semantic keyword clustering

The next level of keyword grouping is to detect semantic similar queries and cluster them. Modules like word2vec will make this possible. Instead of using pre-trained vector models, you should consider building your own model with all keywords you know. You can also use the ranking web pages of these keywords and use its website content to further train the word2vec model. Word Mover’s Distance (WMD) on top of this vector model will give you great results in semantic keyword grouping.

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Graph based keyword grouping

We shared also a ready to use Python Script that is using Network Clustering Algorithms based on the Google Search Results. By doing this you are able to group keywords by their semantic meaning in the way Googles Search Engine is thinking. This Script covers also fetching the SERPs for a keyword list by using Custom Search API.

Graph based keyword grouping

Not happy with your marketing and advertising campaign results? You probably need to organize your keyword lists into efficient keywords groups. No matter organic or paid search marketing, keyword grouping has a vital role in lifting your campaigns. Also, it’s a great way to create high-performing ad copies.

PPC advertising is an effective strategy for businesses looking to promote their products or services. You can achieve impressive results by using the right keywords in your campaigns and by strategically organizing those keywords into groups. Besides, you can gain higher Quality Scores and better ad rankings with more effective ad groups.

Keyword grouping can also boost your SEO efforts by creating optimized content for keywords clusters. It’ll increase the chances of your content to reach SERPs. You can group similar keywords into clusters and use them in your posts. It’ll make your content more readable and improve its chances of appearing on the search result page.

All in all, want to make your content more search engine friendly? Group your keywords together by search intent or relevance. The right keyword grouping allows your content to rank higher on the SERP because it’s more relevant and targeted for that specific topic. It also helps you gain more traffic from users who are searching for related topics. Especially when running your advertising campaigns, keyword grouping plays a huge role in directing you to the right target. With an efficient keyword strategy, you can both avoid excessive costs and reach the right audience as soon as possible.

What is keyword grouping?

Keyword grouping is a list of related keywords based on users’ search intent.

It helps you speed up your SEO efforts and level up on-page optimization. After generating your keywords list, you shouldn’t group them randomly. Keep in mind the importance of relevance search intent. 

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Keyword grouping by relevance

Targeting a keyword with a single page is a played-out method. Today, you can target multiple keywords on a single page. Let’s suppose “dinner table” is your keyword. What are the related keywords of it? “dinner table design” or “dining table,” and more. These keywords also can be targeted by the same page.

You don’t need to create separate pages for these related keywords. Target them with a single post. Remember that sometimes, even if you don’t mention the keyword in a particular article, you can get it to rank. It’ll be the first step you need to take when you want to group the keyword list you have. You should decide which keywords will be in the main group. Then, target them on a single page.

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Keyword grouping by search intent

After grouping keywords by relevance in the main group, you should group them based on the search intent, too. There’s an intent behind every search query performed on Google. That is, your main aim should be to create a page that can predict the intent in question. For example, “pen” is a broad term that it’s difficult to predict the users’ search intent. To understand the intent behind a search query, simply Google it. Then, check what comes up first. In the first place, you’ll see results that match the users’ intent.

In this case, you can get help from PEMAVOR’s free Autocomplete Keyword Tool to create keyword lists.

Keyword Groups & Account Structure

Google Ads is a great way to generate revenue for your business. Also, it’s a simple platform with easy-to-use tools. You don’t need any prior experience or skills to set up your account on Google Ads. All you need to do is enter some basic information about your company, and you’re all set! After reading some articles about Google Ads, you’ll have a picture in your mind how to work its system.

 

The actions in your Google Ads account proceed for a certain hierarchy. You can manage your ad groups under your campaigns and your keywords and ads under your ad groups.

Grouping Your Keywords To Win The Auction

Furthermore, Google determines which ad to show in what order in an auction between advertisers’ bids. It’s called the Google Ads Auction. How can you win auctions between various competitors from your business? 

 

Quality Score is an important value of each keyword to win an auction. The more relevant ads to your customers on the Google search page you have, the higher Quality Score you’ll get. Otherwise, you’ll have a poor Quality Score and a low Ad Rank. For sure, it affects your CTR negatively because your impressions can’t turn into clicks. Keep in mind that Google will also calculate CTR in the next auctions. If you don’t want to have poor performance in auctions, keep your CTR higher. But, how to keep higher CTR? With keywords grouping. Once you’ve grouped your keywords suitable, your ads will be more relevant and have more chances to win auctions.

What are Quality Score, Ad Ranks, & the Google Ads Auction?

Quality Score is the measurement of a keyword’s relevance and quality. It’s a numerical value that Google assigns to your keywords to value the quality of your ads. Keywords with higher relevancy to a user’s search query have higher Quality Scores. Google has an algorithm that evaluates hundreds of factors to show users relevant results in organic results. Also, it has created the quality score that affects the ranking and display of the ads to give a better experience by showing them relevant ads. 

 

Many marketeers may target the same keyword. So, how Google ranks these ads? With Ad Rank! However, not Quality Score, Ad Rank Score determines your ad positions. Ad Rank is the estimated position of your ad on Google’s Search Engine Results Page. It takes into account factors such as current bid price and quality score. Besides, having a Quality Score of 10 doesn’t mean that your ads will be shown in higher positions. On the other hand, if you have a low Quality Score, your ads can get few impressions.

 

Furthermore, Google determines which ads to show in what order in an auction between advertisers’ bids. It’s called the Google Ads Auction.

Keyword Groups & Ad Groups

You have keywords lists related to your ads within your ad groups. When a user searches for a keyword on Google, Google shows the ad related to that keyword. That’s why it’s important to create the right keyword groups.

 

Besides, you can manage your ad campaigns on Ad Group section in your account. You’ll see your keywords groups under Ad Groups. For example, you may give an ad campaign as “Nightdress sale.” Use keywords such as “night dress,” “night dress for party,” “night dresses sale,” and don’t include keywords “casual dress” or “business suit.”

 

You have only one ad group for the nightdress. That is, when you bid to promote your nightdress products, all related keywords are grouped. When users search for something that matches your keyword, they may come across one of the ads related to that keyword. If you group your keyword randomly, it won’t be good for your business. Nobody wants to see an irrelevant ad. By the way, let’s underline once again the importance of grouping relative keywords.

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How To Group Your Keywords

Efficient keywords groups are a big plus for your overall account performance. If you create the right keyword groups, your Quality Score will increase, and your cost-per-click will decrease because your account’s relevance will also increase simultaneously. 

 

  • After keyword researching, you should pick top-level keyword groups. But how? If sounds scary to you, look to your own customers and visitors. It’s a good start to create groups around those keywords. Probably, they are driving the most traffic and conversions in the first phase. If your top-level keyword groups are ready, go to the next step.
  • Target the right audience as second-level groups by choosing more specific subgroups of keywords. When you use more specific keywords, your ad will only appear for terms that are relevant to your customers’ businesses. However, if you want to reach as many of users as possible, you should choose more general keywords.
  • Now, you have a basic hierarchy of keywords. Still, your work hasn’t been done here. Optimize your keyword groups to improve the performance of your paid search marketing campaigns. Firstly, you don’t need to create keyword groups for common misspellings. Google will recognize these misspellings, don’t worry about them. On the other hand, you can create keyword groups for synonyms and variations. 
  • As your business grows, your keyword grouping efforts will be ongoing. How can you improve your campaigns day after day? Regularly create new keyword lists. Then, always check your keyword groups. Last but not least, follow your industry and your competitors. 

Benefits of Keyword Grouping on Digital Marketing

Creating more content for keyword grouping will be more helpful for your digital marketing efforts, even though it takes more time.

We’re sure your website will be more Google-friendly and user-friendly.

It’s a great way to save money while running PPC campaigns because the right keyword grouping increase your CTR and Quality Scores. Also, it’ll affect your paid traffic positively.

Want to appear more relevant to the search engine? Let’s group your keywords effectively. Google doesn’t like irrelevant ads.

It’s a great way to improve copywriting and content efforts to attract visitors.

The keyword grouping approach is a good way to make sure that your content will rank highly in search results. It can also help you identify which keywords you should focus on, so you can write more content that is relevant to those keywords.

Thanks to efficient keyword grouping, your website will have correct structure. Also, it helps to avoid keyword stuffing.

Try PEMAVOR’s Free Keyword Grouping Tool

Hopefully, we could help you get started with improving your digital marketing campaigns.

Now, it’s time to improve your ads camping and win auctions. No matter your business, try our free Keyword Grouping Tool. Let’s create effective keyword groupings and climb the ladder of success.

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