Insights on Performance Marketing and Tech

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

26 Jan at 12:45 pm

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying and prioritizing a specific group of accounts that align with your business goals and customizing your…

Deep Dive Newsletter December 2022

Newsletter

5 Jan at 11:28 am

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Subscribe | Navigate to Topic: Google Click ID | Microsoft Click ID | PPC Posts You May Have Missed | PhraseON-PPC at its best! Google Click ID (GCLID) Full Guide: How to bring GCLID Offline Conversions to your Google Ads Account Did you know that conversions can also happen offline? After…

PPC Posts You May Have Missed This Month, December 2022

PPC Basics

28 Dec 2022

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We present some of the most important PPC articles and blog posts you may have missed in December 2022. Whether you’re a PPC veteran or a newcomer to the field, this post will give you a quick overview of the latest trends in the world. We hope it helps you…

How to Enable MSCLKID Tracking with Auto-tagging in Microsoft Ads

Microsoft Ads, PPC Basics

23 Dec 2022

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On This Page What is MSCLKID Tracking and Why is it Important? MSCLKID tracking is a feature in Microsoft Ads that allows you to track the performance of your ads. It provides detailed information about clicks, impressions, and conversions. You can understand the effectiveness of your ad campaigns and make…

How to Store MSCLKID in Google Analytics 4

Microsoft Ads, PPC Basics, PPC Tools

23 Dec 2022

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On This Page What is the MSCLKID? MSCLKID is a parameter used for click tracking in Microsoft Ads ads. This parameter is sent to the ad redirect page by the browser of the user who clicked the ad, where a click tracking cookie is created. This cookie is then used…

Deep Dive Newsletter November 2022

Newsletter

7 Dec 2022

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Subscribe | Navigate to Topic: SEO SEA PhraseON-PPC at its best! SEO Google Analytics 4 in Europe—What’re the risks and the potentials? The additional privacy controls are a significant improvement to mitigate the compliance risk associated with using GA3. Companies using the tool now have more privacy controls which allow…

Full Guide: How to bring GCLID Offline Conversions to your Google Ads Account

Data Science in Digital Marketing

7 Dec 2022

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On This Page What is GCLID GCLID (also known as Google Click Identifier) is a parameter that works with Google Ads and Google Analytics. When used with Google Analytics, it plays an important role in distinguishing clicks on your ads with Google Ads. It tags clicks by source, so you…

Fetch GCLID from Google Ads API

Google Ads Script

7 Dec 2022

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On This Page The Google Ads API helps export GCLIDs that are not accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads and use them to improve the efficiency of your campaigns and ads.…

Insights on Performance Marketing and Tech

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