Insights on Performance Marketing and Tech

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges.  Ad fraud is a mind-numbing matter for marketing teams. To avoid it, you should understand it from every angle Let’s learn how to protect your…

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates.  Understanding what’s happening in your GTM instance, tracking errors, and finding their cause is imperative. In this…

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns and reaching the target was challenging—such a time-consuming and hopeless situation.  However, the digital media buying…

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The short and long, customers’ online behavior is now segmented using machine learning and data. It lets…