Insights on Performance Marketing and Tech

Deep Dive Newsletter May 2021

31 May at 10:41 am

Subscribe | Navigate to Topic: SEO SEA AI in Business SEO N-Gram Analysis on Keyword Planner Data You can discover interesting search patterns for your SEO strategy by analyzing n-Grams in big keyword lists. Here is a real life example of how easy and fast it can be done. Free…

AI in Business for SMBs as Digital Transformator

AI in Business, Data Science in Digital Marketing

25 May at 8:57 am

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Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied by SMBs to improve their businesses, their services, their processes or their products, too. Many SMBs…

Target Best Prospects for B2B by Using Lead Scoring

AI in Business, Marketing Analytics, Predictive Lead Scoring

21 May at 4:44 pm

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Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need exact analysis to filter out most import ones. How can you achieve successful sale conversions? The…

Stefan Neefischer’s Newsletter April 2021

Newsletter

6 May at 11:11 am

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Subscribe | Navigate to Topic: SEO BigQuery ML Display SEO PEMAVOR Search Trends Tool: How is it done? Google Trends Chart Creator – that produces embeddable HTML Code you can use easily to add pretty looking search trends visualizations to your website. The Rise of Python since 2004 Which Programming…

Analyzing Google Trends Data to get Covid insights for Germany:

Google Trends

6 May at 9:54 am

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1.) “Geschmacksverlust” and “Geruchsverlust” have a lot less searches in the current covid wave, that is mainly driven by B.1.1.7 cases 2.) “long covid” is currently exploding in search trends. Is it getting just a common term and people want informations about it? Or do more people run into “long…

The Rise of Python since 2004

Google Trends

21 Apr at 11:56 am

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Which Programming Language you should learn? In these days you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming a data scientist you are probably pick Python to start with because there are so many…

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

21 Apr at 9:21 am

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Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to come back and engage with your product or service. Offering content recommendations encourages readers to explore…

PEMAVOR Search Trends Tool: How is it done?

Google Trends, PPC Tools, Python in PPC / SEO, SEO Tools

20 Apr at 11:33 am

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We used Google Trends Data in the past for a lot of projects. One big limit of the Google Trends Service is that you can only request up to 5 different keywords. This was the main reason for searching for a scalable solution and some other nice to haves. All…