Insights on Performance Marketing and Tech

How to do keyword research for PPC

12 Oct at 4:55 pm

No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword study, you not only get better ads performance, but you also save money by not investing…

How to optimize negative keywords

PPC Basics

7 Oct at 5:10 pm

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Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t always easy to succeed as what people search and what you sell may be different. That…

What exactly changed in the Search Term Report in September 2021?

Data Science in Digital Marketing, Google Ads Audits, Keyword Negativation in Google Ads, Marketing Analytics

19 Sep at 12:05 pm

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Table of Contents Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way than last time: There should be more search term data than ever before…

PEMAVOR Free Tools Explained

Data Science in Digital Marketing

2 Sep at 7:22 pm

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Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue.Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing budgets got their share of uncertainty as well. Increasing costs and subscription fees for simple marketing tools…

Deep Dive Newsletter June 2021

Newsletter

1 Jul at 8:20 am

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Subscribe | Navigate to Topic: SEO SEA EVENTS SEO Python Script: SEO Content Analysis of your competitor Analyzing the content of your competitors can provide you with valuable insights about your own operations and goals. This basic Python script can give you information on n-Grams in seconds. If you want…

Deep Dive Newsletter May 2021

Newsletter

31 May at 10:41 am

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Subscribe | Navigate to Topic: SEO SEA AI in Business SEO N-Gram Analysis on Keyword Planner Data You can discover interesting search patterns for your SEO strategy by analyzing n-Grams in big keyword lists. Here is a real life example of how easy and fast it can be done. Free…

AI in Business for SMBs as Digital Transformator

AI in Business, Data Science in Digital Marketing

25 May at 8:57 am

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Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied by SMBs to improve their businesses, their services, their processes or their products, too. Many SMBs…

Target Best Prospects for B2B by Using Lead Scoring

AI in Business, Marketing Analytics, Predictive Lead Scoring

21 May at 4:44 pm

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Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need exact analysis to filter out most import ones. How can you achieve successful sale conversions? The…