Insights on Performance Marketing and Tech

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21 Apr at 11:56 am

Which Programming Language you should learn? In these days you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming a data scientist you are probably pick Python to start with because there are so many…

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

21 Apr at 9:21 am

Content Recommendations Example Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to come back and engage with your product or service. I Offering content recommendations…

PEMAVOR Search Trends Tool: How is it done?

Google Trends, PPC Tools, Python in PPC / SEO, SEO Tools

20 Apr at 11:33 am

We used Google Trends Data in the past for a lot of projects. One big limit of the Google Trends Service is that you can only request up to 5 different keywords. This was the main reason for searching for a scalable solution and some other nice to haves. All…

Python Script: Cluster Keywords into Topics using SERP Results

Python in PPC / SEO, SEO Tools

29 Mar at 12:28 pm

We already released a Python Script here that is using this approach for grouping keywords together by using the search results from google. We further improved this version and added some nice graph outputs for visualizing the keyword topics in a more understandable way. Why you should consider using this…

Electronic Car models: Who will catch the Tesla Model 3 in DE Market?

Google Trends

27 Mar at 8:23 am

What does the german market for electronic cars look like? Time to ask Google Trends! It is not surprising for me that Teslas Model 3 is the one to beat after I was driving the performance model by my own: A lot of bang for the buck! But which electronic…

Predicting Covid Cases using Google Trends on Symptoms

Google Trends

25 Mar at 9:27 am

I realized by my own that it takes quite a while if a positive covid test result makes it into the official numbers. You start with symptomsYou check where and when to test for corona – it will take some days before the test is madeYou wait for the test…

Export to BigQuery asap if you set up Google Analytics 4

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

17 Mar at 11:10 am

Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your team to deal with a DWH, please do your future techie and your business a favor and enable the Export…