Are you a SEAlyzer customer? Click here for SEAlyzer login
Menu
Menu
INSIGHTS ON PERFORMANCE MARKETING AND TECH
We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…
User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…
Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…
Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…
When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….
We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…
Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…
Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…
Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…