We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics. Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will…
Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…
PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…
Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on…
You like Google Trends but you’re disappointed that it doesn’t work well for long tail keywords? Then keep on reading and use this python script to build your own “Google Trends” service by using…
You can discover interesting search patterns for your SEO strategy by analyzing n-grams in big keyword lists. Here is a real life example of how easy and fast it can be done. This will…