How to expand your negative keyword lists in PPC
Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google…
Read More How to clean close variant matches by using negative keywords
The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and…
Read More Should you add negative keywords on campaign/ad group level or use shared sets?
Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords.…
Read More Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job
Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices.…
Read More How to identify negative keywords for Google Shopping query sculpting in a scalable way
While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s…
Read More How to deal with limits on negative keywords in Google Ads
While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion…
Read More Negativation strategies for bad traffic segments in Google Ads
We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants…
Read More Using word2vec for finding negative keywords
Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-Grams of user queries and…
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