How to expand your negative keyword lists in PPC
Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google…
Read More How to Clean Close Variant Matches by Using Negative Keywords?
The negative effects of close variant matches on overall performance will lead to more challenges over time. Here is an approach to solve the hidden “not significant” search query problems…
Read More Should you Add Negative Keywords on Campaign/Adgrouplevel or Use Shared Sets?
Although the answer to this question differs according to the task at hand, using shared sets on MCC level has huge benefits when maintaining the negative keywords. Excluding irrelevant search…
Read More Why You Should Use Negative Keywords also when Google Tells You that Smart Bidding is Doing the Job?
Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine has a long way to go in order to make the…
Read More How to Identify Negative Keywords for Google Shopping Query Sculpting in a Scalable Way?
While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It…
Read More How to Deal with Limits on Negative Keywords in Google Ads?
While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion…
Read More Negativation Strategies for Bad Traffic Segments in Google Ads
We will see more and more inefficient search patterns and wonder how our budgets disappeared very soon. But there are ways to outsmart Google and deal with close variants. Google…
Read More Using word2vec for finding negative keywords
Looking in the right way at your campaigns searchqueries offers a very high potential for optimizing your performance. We have approaches to analyse n-grams of the users queries and map…
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