AI in Business

Spruce up your ABM strategy with these 5 game-changing resources

March 14, 2023

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting…

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

January 26, 2023

Selin Neefischer

AI in Business, Predictive Lead Scoring

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Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible,…

AI in Business for SMBs as Digital Transformator

May 25, 2021

Selin Neefischer

AI in Business, Data Science in Digital Marketing

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But,…

Target Best Prospects for B2B by Using Lead Scoring

May 21, 2021

Selin Neefischer

AI in Business, Marketing Analytics, Predictive Lead Scoring

No Comments

Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to…

AI in Business

Spruce up your ABM strategy with these 5 game-changing resources

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

AI in Business for SMBs as Digital Transformator

Target Best Prospects for B2B by Using Lead Scoring

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