Copy & paste HTML snippet below to add this statistics to your website directly and easy.
How to use the Product Keyword Tool?
1) Paste the brand names for your products
Add up to 50 brand names of your products. Based on that input we are searching within the autocomplete suggestions for relevant niche product keywords.
2) Download Product Long-Tail Keywords
In the output file you will find one column with your provided brand names and one new column that contains the product keywords that are most relevant for the given brand.
How do we get the product keywords?
Scrape the Google Autosuggest
The Google Autosuggest is a great free source for extracting relevant keywords. We are using this source for the product keyword extractor. The magic happens in the way we are making the requests: We are sending the provided brand names together with e.g. “review” to the autocomplete service to narrow down the suggestions to product related keywords. For every provided brand name we are looping from “a” to “z” and “0” to “9” to fetch all available suggestions.
If you are interested in how the Python Code is looking like to Scrape the Google Autosuggest please have a look here.
Clean the Keywords with Regular Expressions
You will not notice any words like “review” in the keyword suggestions. The reason is that we are already cleaning the results by deleting those elements. What you will get is the Brand Input in the first column and the isolated search term for a specific product. However in some cases the second column will not be unique on a global level and you should concatenate it with the brand from the first column.
What does the perfect product niche keyword look like?
The niche keyword is short but specific
The keyword should directly point to a product and should be as short as possible to catch most of the variations of that keyword niche. In some cases the keywords can point to different products in theory but they are used by the users mainly to search for exactly one product. Those cases are also good long-tail keywords.
Keyword does not contain brand names
Adding the brand names of your products as phrase or broad keyword to your PPC Campaign is easy. For that reason you will run into high competition because a lot of keywords are involved in these auctions. If you find product keywords that do not contain any brand identifier you found normally a low competition niche.
You can’t derive the keyword from product feeds
If it is easy to derive keywords directly from your feed master data probably everybody is able to do that. Competition will be high again. Luckily the user search in a different way than they are listed in a product catalog – which gives as some good nice keywords that will be difficult to copy.