Data Science in Digital Marketing

Your brand’s digital presence can either lead you to failure or bring you success. Stay ahead of the game by taking control of your reputation by closely monitoring your brand.…

Avoid quota problems in Looker Studio: 9 tips to get you started

February 27, 2023

Data Science in Digital Marketing, Google Analytics

Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be…

How to exclude fraud GDN placements using IP scoring

February 16, 2023

Data Science in Digital Marketing, Google Display

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem…

Getting started with Simple ML for Sheets

February 2, 2023

Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is…

What does the former Data Studio promise as the new Looker Studio?

January 30, 2023

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. On this post What’s Looker Studio? As of October 2022, Google’s Looker…

Full Guide: How to bring GCLID Offline Conversions to your Google Ads Account

December 7, 2022

On This Page What is GCLID GCLID (also known as Google Click Identifier) is a parameter that works with Google Ads and Google Analytics. When used with Google Analytics, it…

How To Enable Automatic GCLID Tracking In Google Ads?

November 24, 2022

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID.…

Top 5 IP address enrichment services for B2B companies

November 9, 2022

Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your…

How can website personalization increase your CVR?

November 9, 2022