Data Science in Digital Marketing

Data Science in Digital Marketing

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue.Gartner Annual CMO Spend Survey In the aftermath of a…

AI in Business for SMBs as Digital Transformator

May 25, 2021

AI in Business, Data Science in Digital Marketing

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But,…

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

April 21, 2021

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product.…

Export to BigQuery asap if you set up Google Analytics 4

March 17, 2021

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your…

BigQuery ML with Scheduled Queries and Partitioned Tables

March 1, 2021

Data Science in Digital Marketing, Google Analytics, Google Analytics 360, Google BigQuery, Marketing Analytics

Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import…

How to Identify Negative Keywords for Google Shopping Query Sculpting in a Scalable Way?

November 19, 2020

Data Science in Digital Marketing, Keyword Negativation in Google Ads

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It…

Hands on Entity Recognition in Google Ads: Build a Lookup Database

June 15, 2020

Data Science in Digital Marketing, Keyword Tagging

Doing all the entity management manually is simply too much effort. There are several ways you can add new entities to your database regularly in considerably shorter time. As I…

Clustering Google Display Placements Using Tf-Idf + KMeans

May 18, 2020

Data Science in Digital Marketing, Google Display

You can group display placements together based on their web site content and judge elements even with low sample sizes. This will help you detect the good and bad performing…

How to Get Unsampled Reporting Data in Google Analytics

December 13, 2019