Data Science in Digital Marketing

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking…

B2B programmatic advertising: Improve your business with efficient targeting

August 28, 2023

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process.…

Programmatic advertising for targeted marketing success

August 7, 2023

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought…

Why is IP score important for B2B?

July 28, 2023

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out…

Search Trends Chart Generator vs. Search Trends Table Generator

July 3, 2023

Today, we’ll discuss the difference of Search Trends Chart Generator and Search Trends Table Generator. Even though they’re two similar tools, their usage areas may differ. Let’s say you’re an…

Strategies to lower your cost-per-conversion; turn your target audience into customers

June 27, 2023

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies…

Create regex code for keyword classification on Google Looker Studio Query Builder

May 26, 2023

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated…

What are the top digital marketing trends that businesses should be implementing in 2023?

May 16, 2023

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s…

Turkiye’s upcoming elections: Google Search Trends Chart Insights

May 3, 2023

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