Data Science in Digital Marketing

Merge Conversion Action Segments with Performance Metrics: Free Google Ads Script

June 13, 2022

Making optimizations on secondary conversion actions in google ads is not straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post we…

Free Google Ads Script to Negativate Ngrams on Exact SKAGs

May 31, 2022

Stefan Neefischer

Data Science in Digital Marketing

No Comments

On This Post What is a SKAG and should you still use it? Single Keyword Ad Group (SKAG) is one of the approaches that aims to build more successful and…

Import Offline Conversions to Bing Ads Automatically [Full Script Solution]

May 23, 2022

Stefan Neefischer

Data Science in Digital Marketing

No Comments

This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google SpreadSheets.…

How to pull Google Auction Insight Data in an automated way

May 11, 2022

Stefan Neefischer

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

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On this post What is the Auction Insights Report? Auction insight data is quite useful to understand your competition in google ads. It is possible to do it on keyword…

Cluster massive amounts of keywords in PPC

December 7, 2021

Stefan Neefischer

Data Science in Digital Marketing, Python in PPC / SEO

No Comments

Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. On this page…

How to structure Keywords using Entity Lookups in BigQuery?

November 29, 2021

Stefan Neefischer

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

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BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, I will describe how to transform…

N-Gram Analysis in PPC

November 15, 2021

Stefan Neefischer

Data Science in Digital Marketing, Google BigQuery, Python in PPC / SEO

No Comments

N-Gram Analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using Data Science Approaches…

AI in Business for SMBs as Digital Transformator

May 25, 2021

Selin Neefischer

AI in Business, Data Science in Digital Marketing

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But,…

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

April 21, 2021

Selin Neefischer

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

No Comments

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product.…

Export to BigQuery asap if you set up Google Analytics 4

March 17, 2021

Selin Neefischer

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

No Comments

Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your…

Data Science in Digital Marketing

Merge Conversion Action Segments with Performance Metrics: Free Google Ads Script

Free Google Ads Script to Negativate Ngrams on Exact SKAGs

Import Offline Conversions to Bing Ads Automatically [Full Script Solution]

How to pull Google Auction Insight Data in an automated way

Cluster massive amounts of keywords in PPC

How to structure Keywords using Entity Lookups in BigQuery?

N-Gram Analysis in PPC

AI in Business for SMBs as Digital Transformator

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Export to BigQuery asap if you set up Google Analytics 4

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