PPC Basics

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. On this post Google Enhances Discovery Ads by Search Engine…

How to control Performance Max campaigns

March 6, 2023

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google…

PPC Posts You May Have Missed This Month, February 2023

March 1, 2023

In this newsletter, we have summarized the latest articles and insights from the world of PPC marketing. On this post Performance Max for B2B: 4 best practices by Search Engine…

PPC Posts You May Have Missed This Month, January 2023

January 31, 2023

We’ve compiled a list of the top PPC posts from January. New features, tools, tips, and tricks for optimizing your campaigns—there’s something for everyone. Without further ado, let’s dive in!…

PPC Posts You May Have Missed This Month, December 2022

December 28, 2022

We present some of the most important PPC articles and blog posts you may have missed in December 2022. Whether you’re a PPC veteran or a newcomer to the field,…

How to Enable MSCLKID Tracking with Auto-tagging in Microsoft Ads

December 23, 2022

Microsoft Ads, PPC Basics

On This Page What is MSCLKID Tracking and Why is it Important? MSCLKID tracking is a feature in Microsoft Ads that allows you to track the performance of your ads.…

How to Store MSCLKID in Google Analytics 4

December 23, 2022

Microsoft Ads, PPC Basics, PPC Tools

1

On This Page What is the MSCLKID? MSCLKID is a parameter used for click tracking in Microsoft Ads ads. This parameter is sent to the ad redirect page by the…

PPC Posts You May Have Missed This Month, November 2022

December 1, 2022

This month, we’re highlighting some great posts from PPC. On this post 8 Smart ways to compete in Google Ads (without raising bids) by WordStream Paid media campaign example on…

Top 5 IP fraud scoring tools

November 9, 2022

Google Display, PPC Basics