Google Display

How to exclude fraud GDN placements using IP scoring

February 16, 2023

Data Science in Digital Marketing, Google Display

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem…

Top 5 IP fraud scoring tools

November 9, 2022

Stefan Neefischer

Google Display, PPC Basics

No Comments

I’ve bad news for you. Fraudsters will never give up. However, if you use proper fraud detection solutions, you can keep fraudulent activity off your brand. IP scoring is one…

Display fraud detection: An effective guide for marketeers

October 15, 2022

Stefan Neefischer

Google Display, PPC Basics

No Comments

Detecting fraud is an essential part of customer acquisition and retention. That’s why, it makes sense to invest effectively in fraud detection, prevention, and even reversal. How can you protect…

What is a Reasonable CTR in Google Display for your Business?

December 17, 2020

Stefan Neefischer

Google Display

Having a “too good to be true” CTR most definitely means that you are wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR…

Use Google Play Store Data to Score Mobile App Placements in Google Ads

May 27, 2020

Stefan Neefischer

Google Display

Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying…

Clustering Google Display Placements Using Tf-Idf + KMeans

May 18, 2020

Stefan Neefischer

Data Science in Digital Marketing, Google Display

You can group display placements together based on their web site content and judge elements even with low sample sizes. This will help you detect the good and bad performing…

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

May 4, 2020

Stefan Neefischer

Google Display

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never…

A Closer Look on Google’s Display Placements

April 27, 2020

Stefan Neefischer

Google Display

If you are running ads on Google Display Network you’d better check the placements where your ads are shown. You might be wasting precious budget on spam. It seems to…

Google Display

How to exclude fraud GDN placements using IP scoring

Top 5 IP fraud scoring tools

Display fraud detection: An effective guide for marketeers

What is a Reasonable CTR in Google Display for your Business?

Use Google Play Store Data to Score Mobile App Placements in Google Ads

Clustering Google Display Placements Using Tf-Idf + KMeans

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

A Closer Look on Google’s Display Placements

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