Google Display

How to get rid of Performance Max spam leads

July 25, 2023

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers…

Machine Learning and Artificial Intelligence in Google Ads

July 13, 2023

Stefan Neefischer

AI in Business, Google Ads Bidding, Google Display, PPC Basics

No Comments

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads…

How to exclude fraud GDN placements using IP scoring

February 16, 2023

Stefan Neefischer

Data Science in Digital Marketing, Google Display

No Comments

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem…

Top 5 IP fraud scoring tools

November 9, 2022

Stefan Neefischer

Google Display, PPC Basics

I’ve bad news for you. Fraudsters will never give up. However, if you use proper fraud detection solutions, you can keep fraudulent activity off your brand. IP scoring is one…

Display fraud detection: An effective guide for marketeers

October 15, 2022

Stefan Neefischer

Google Display, PPC Basics

No Comments

Investing effectively in fraud-fighting might ensure you acquire and retain customers. That makes sense, right? Otherwise, protecting online businesses will be more challenging. With this guide, you can develop an…

What is a reasonable CTR in Google Display for your business?

December 17, 2020

Stefan Neefischer

Google Display

Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for…

Use Google Play Store data to score mobile app placements in Google Ads

May 27, 2020

Stefan Neefischer

Google Display

Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying…

Clustering Google Display Placements Using Tf-Idf + KMeans

May 18, 2020

Stefan Neefischer

Data Science in Digital Marketing, Google Display

You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones…

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

May 4, 2020

Stefan Neefischer

Google Display

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never…

A closer look on Google’s display placements

April 27, 2020

Stefan Neefischer

Google Display

If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations…

Google Display

How to get rid of Performance Max spam leads

Machine Learning and Artificial Intelligence in Google Ads

How to exclude fraud GDN placements using IP scoring

Top 5 IP fraud scoring tools

Display fraud detection: An effective guide for marketeers

What is a reasonable CTR in Google Display for your business?

Use Google Play Store data to score mobile app placements in Google Ads

Clustering Google Display Placements Using Tf-Idf + KMeans

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

A closer look on Google’s display placements

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