Python in PPC / SEO

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Scrape the Google Scholar Autosuggest with Python

Google Scholar is undoubtedly the most popular scholarly literature web search engine platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get indexes of full text or…

Python in PPC / SEO

24 May 2022
6:57 am

How to use Google, Bing and Amazon Autocomplete APIs

Keyword suggestions using the autosuggest features of search engines are very powerful. Your keyword research gets even more powerful when you automate the keyword extraction process by calling the autocomplete APIs using a script…

Python in PPC / SEO

16 February 2022
10:11 am

Cluster massive amounts of keywords in PPC

Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…

Data Science in Digital Marketing, Python in PPC / SEO

7 December 2021
3:00 pm

N-gram analysis in PPC

N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…

Data Science in Digital Marketing, Google BigQuery, Python in PPC / SEO

15 November 2021
7:28 pm

The Rise of Python since 2004

Which Programming Language you should learn? In these days, you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming…

Python in PPC / SEO

21 April 2021
11:56 am

PEMAVOR Search Trends Tool: How is it done?

Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it allows you to monitor…

Google Trends, Python in PPC / SEO

20 April 2021
11:33 am

Python Script: Cluster Keywords into Topics using SERP Results

We’ve published a Python Script that uses the clustering method to group keywords together using Google’s search results. The new version is improved, and some cool graphical outputs are added to visualize keyword topics…

Python in PPC / SEO, SEO Tools

29 March 2021
12:28 pm

Python Script: Compare the content of 2 website sitemaps on n-gram level

Comparing competitor sites’ sitemaps at the n-gram level can help you find strategic vulnerabilities that will make you stand out. The n-gram is a contiguous sequence of “n” items of a given text or…

Python in PPC / SEO

15 March 2021
9:42 am

Python Script: Google autosuggest trends for niche keywords

You like Google Trends but you’re disappointed that it doesn’t work well for long tail keywords? Then keep on reading and use this python script to build your own “Google Trends” service by using…

PPC Tools, Python in PPC / SEO, SEO Tools

2 March 2021
12:29 pm

Semantic keyword clustering in Python

We already shared some clustering approaches using TF-IDF Vectorizer for grouping keywords together. This works great for grouping keywords together that share the same text strings, but you aren’t able to group by meaning…

Python in PPC / SEO, SEO Tools

20 February 2021
10:10 am