Google Cloud use cases for marketing
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The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data…
Read More How to pull Google Auction Insight Data in an automated way
On this post What is the Auction Insights Report? Auction Insight data is very useful to understand your competition in Google Ads. It’s possible to do this at the keyword…
Read More How to structure Keywords using Entity Lookups in BigQuery?
BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, I will describe how to transform…
Read More N-Gram Analysis in PPC
N-Gram Analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using Data Science Approaches…
Read More How to build a User-based Content Recommendation System for your Website with BigQuery (ML)
Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product.…
Read More Export to BigQuery asap if you set up Google Analytics 4
Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your…
Read More BigQuery ML with Scheduled Queries and Partitioned Tables
Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import…
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