Posts by Stefan Neefischer

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure…

Google BigQuery Studio: A comprehensive guide

November 8, 2023

Google BigQuery

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too…

PPC Posts You May Have Missed This Month, October 2023

November 2, 2023

PPC Basics

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. On this post Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’…

How can programmatic advertising be effective with ABM?

November 1, 2023

Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad…

Best technical SEO tools in 2023

October 17, 2023

Every digital marketeer should know how to do a technical SEO website analysis, but manually doing it takes time and effort. Instead, using technical SEO tools to identify and quickly…

Programmatic Advertising vs Google Ads

October 16, 2023

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers…

PPC Posts You May Have Missed This Month, September 2023

October 3, 2023

PPC Basics

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. On this post Google Ads for lead generation by Search Engine Land…

A marketeer’s guide to programmatic ad fraud

September 28, 2023

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing…

GTM preview and debug mode guide (2023)

September 26, 2023