Stefan Neefischer

Merge Conversion Action Segments with Performance Metrics: Free Google Ads Script

June 13, 2022

Making optimizations on secondary conversion actions in google ads is not straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post we…

Free Google Ads Script to Negativate Ngrams on Exact SKAGs

May 31, 2022

Stefan Neefischer

Data Science in Digital Marketing

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On This Post What is a SKAG and should you still use it? Single Keyword Ad Group (SKAG) is one of the approaches that aims to build more successful and…

PPC Posts You May Have Missed This Month, May 2022

May 30, 2022

Stefan Neefischer

PPC Basics

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If you’re looking for tips to improve your PPC campaigns, you’ve come to the right place. These posts will help you enhance your ad performance and generate more revenue as…

Scrape the Google Scholar Autosuggest with Python

May 24, 2022

Stefan Neefischer

PPC Tools, Python in PPC / SEO, SEO Tools

Google Scholar is undoubtedly the most popular scholarly literature web search engine platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get indexes…

Free PEMAVOR tools for content writers that boost your content strategy

May 23, 2022

Stefan Neefischer

Marketing Analytics, SEO Tools

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Would you like to know what will make you a more effective content writer? The answer would be the tools you need to manage, organize and analyze your content. The…

Import Offline Conversions to Bing Ads Automatically [Full Script Solution]

May 23, 2022

Stefan Neefischer

Data Science in Digital Marketing

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This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google SpreadSheets.…

How to expand your negative keyword lists in PPC

May 12, 2022

Stefan Neefischer

Google Ads Optimization, Keyword Negativation in Google Ads

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Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google…

How to pull Google Auction Insight Data in an automated way

May 11, 2022

Stefan Neefischer

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

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On this post What is the Auction Insights Report? Auction insight data is quite useful to understand your competition in google ads. It is possible to do it on keyword…

PPC Posts You May Have Missed This Month, April 2022

April 29, 2022

Stefan Neefischer

PPC Basics, PPC Tools

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Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. On this post How to make paid search work for B2B marketing by…

10 best keyword grouping tools that every marketeer should know

April 26, 2022

Stefan Neefischer

PPC Tools

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Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you…

Posts by Stefan Neefischer

Merge Conversion Action Segments with Performance Metrics: Free Google Ads Script

Free Google Ads Script to Negativate Ngrams on Exact SKAGs

Scrape the Google Scholar Autosuggest with Python

Free PEMAVOR tools for content writers that boost your content strategy

Import Offline Conversions to Bing Ads Automatically [Full Script Solution]

How to expand your negative keyword lists in PPC

How to pull Google Auction Insight Data in an automated way

PPC Posts You May Have Missed This Month, April 2022

10 best keyword grouping tools that every marketeer should know

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