Google Analytics 360

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

April 21, 2021

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product.…

Export to BigQuery asap if you set up Google Analytics 4

March 17, 2021

Selin Neefischer

Data Science in Digital Marketing, Google Analytics 360, Google BigQuery

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Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your…

BigQuery ML with Scheduled Queries and Partitioned Tables

March 1, 2021

Selin Neefischer

Data Science in Digital Marketing, Google Analytics, Google Analytics 360, Google BigQuery, Marketing Analytics

No Comments

Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import…

Google Analytics 360

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Export to BigQuery asap if you set up Google Analytics 4

BigQuery ML with Scheduled Queries and Partitioned Tables

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