PEMAVOR Free Tools Explained
Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing budgets got their share of uncertainty as well. Increasing costs and subscription fees for simple marketing tools made things harder for […]
Account-based marketing (ABM): How targeting high-value accounts can boost ROI
Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying and prioritizing a specific group of accounts that align with your business goals and customizing your marketing efforts to those accounts. […]
How to do keyword research for PPC
No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword study, you not only get better ads performance, but you also save money by not investing on irrelevant search queries. The […]
How to optimize negative keywords
Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t always easy to succeed as what people search and what you sell may be different. That is to say, there are […]
AI in business for SMBs as digital transformator
Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied by SMBs to improve their businesses, their services, their processes or their products, too. Many SMBs are struggling in finding their […]
Target Best Prospects for B2B by Using Lead Scoring
Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need exact analysis to filter out most import ones. How can you achieve successful sale conversions? The answer is simple. Lead scoring […]
Export to BigQuery asap if you set up Google Analytics 4
Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your team to deal with a DWH, please do your future techie and your business a favor and enable the Export to BigQuery, today. The data […]
BigQuery ML with Scheduled Queries and Partitioned Tables
Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import their data into BigQuery via Google App Script or Ads Script. External data can be imported to enhance this data and this sets no limits […]