Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue.Gartner Annual CMO Spend Survey In the aftermath of a…
Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible,…
No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers.…
Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential…
Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But,…
Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to…
Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your…
Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import…
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