Google Ads Bidding

Machine Learning and Artificial Intelligence in Google Ads

July 13, 2023

AI in Business, Google Ads Bidding, Google Display, PPC Basics

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads…

Close variants could be the ultimate move to push Smart Bidding into the market

January 11, 2021

Stefan Neefischer

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move…

Why Google Smart Bidding spent €339 for just one click?

March 13, 2020

Stefan Neefischer

Google Ads Audits, Google Ads Bidding, Google Ads Script

And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and…

Cui Bono? A critical view on bidding features in Google Ads

March 6, 2020

Stefan Neefischer

Google Ads Bidding

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at…

Google Ads Bidding

Machine Learning and Artificial Intelligence in Google Ads

Close variants could be the ultimate move to push Smart Bidding into the market

Why Google Smart Bidding spent €339 for just one click?

Cui Bono? A critical view on bidding features in Google Ads

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