Google Ads Bidding

Close Variants Could be the Ultimate Move to Push Smart Bidding into the Market

January 11, 2021

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move…

Why Googles Smart Bidding Spent 339€ for Just One Click?

March 13, 2020

Stefan Neefischer

Google Ads Audits, Google Ads Bidding, Google Ads Script

And why Google is pushing everybody to use Smart Bidding? If this bidding approach is really that superior it would be very easy for Google to take the total risk…

Cui Bono? A Critical View on Bidding Features in Google Ads

March 6, 2020

Stefan Neefischer

Google Ads Bidding

“Do SMART Bidding! Why should your own solution outsmart Google?” I always wait for sentences like that in the quarterly Google meetings over several big customers we run manual CPC…

Google Ads Bidding

Close Variants Could be the Ultimate Move to Push Smart Bidding into the Market

Why Googles Smart Bidding Spent 339€ for Just One Click?

Cui Bono? A Critical View on Bidding Features in Google Ads

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