How to Use Google Keyword Planner Effectively
How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally in the sponsored ads section. When using ads, Google Keyword Planner is one of the most effective tools that enable you to gain insights into […]
PPC Keyword Guide for Beginners
The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time to think about the fact that you might be spending too much time on wrong strategies. If you want to improve the conversions of your […]
Common negative keyword mistakes to avoid
Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance of your budget. The way to handle negative keywords requires a great deal of effort and research, as well as a […]
How to build a User-based Content Recommendation System for your Website with BigQuery (ML)
Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to come back and engage with your product or service. Offering content recommendations encourages readers to explore your website more fully and […]