Deep Dive Newsletter October 2022

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SEO

How To Use Google, Bing And Amazon Autocomplete APIs?

Keyword Suggestions using the Autosuggest Features of Search Engines are very powerful. Your Keyword Research gets even more powerful when you automate the keyword extraction process by calling the autocomplete APIs using a script language like Python. Of course you can also use our free online autosuggest keyword tool if you do not want to code at all.

Google Analytics 4 Review – What’s New And How To Use It For Your Business

A customized website search gives your customers the best possible online shopping experience. The improved user experience will increase your conversion rates and sales. You can also get insights via the API to analyze your customers’ search intent and keywords. In this post, you will find how you can create a Custom Search JSON API, a Programmable Search Engine, and check SERP rankings for free..

Make Free SERP Ranking Checks With Custom Search JSON API

As a Google Scholar contributor, you may wonder A customized website search gives your customers the best possible online shopping experience. The improved user experience will increase your conversion rates and sales. You can also get insights via the API to analyze your customers’ search intent and keywords. In this post, you will find how you can create a Custom Search JSON API, a Programmable Search Engine, and check SERP rankings for free..

How To Write A Good Content From Scratch With Content Brief

With the right keywords, you can reach millions of What makes an article stand out? How to add value to your readers and make sure your content is unique and relevant. To help you create good content, today we’re going to introduce you to a handy tool which can help you to create good content or optimize your existing articles, improve your ranking and get more visitors.

How To Update Your Existing Content To Rank Higher

Your content is your chance to show Google what your business is all about. However, in the competitive digital world, it’s not so easy to stand out in search results. Sometimes, our articles don’t perform as well as we expected. Sometimes, they’re on the first page, but can suddenly slip to the back. This is a brand-new tool from PEMAVOR to help you rank better on Google than any other content out there.

SEA

Free Google Ads Script To Negativate Ngrams On Exact SKAGs

Single Keyword Ad Group (SKAG) is one of the approaches that aims to build more successful and cleaner account structure. In SKAGs, each Ad Groups has only one keyword in it to get maximum control. Especially for Exact Match SKAGs, you can ensure that you have the perfect matching ad text and a super relevant landing page for a search term.Does it make sense to still use SKAGs in the future? You will find our opinion in this article.

Merge Conversion Action Segments With Performance Metrics: Free Google Ads Script

Making optimizations on secondary conversion actions in google ads is not straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post, we are sharing a script solution that is doing this job with google ads search term data. We think this is the perfect example to show some surprising quick gains regarding poor traffic and also show the short comings of machine learning models using rare conversion events as target variable.

How to Add Google Click ID (GCLID) To Google Analytics?

The GCLID, or Google Click Identifier, is an essential component for tracking your Google Ads campaigns. By using the GCLID, you can collect information and understand the behavior of people who visit your website by clicking on your ad. The GCLID is located as a long slice of code behind your URL. In fact, the click identifier doesn’t exist only at Google.

Check Product Availability Using Google Cloud Function And Google Ads Script

Would you like to check the stock status of your products without using any extra software and manage your Google Ads campaigns according to these results? You can check your product stocks using only Google Cloud Function and Google Ads Script via our solution described in this artickel.

Display Fraud Detection: An Effective Guide For Marketeers

Detecting fraud is an essential part of customer acquisition and retention. That’s why, it makes sense to invest effectively in fraud detection, prevention, and even reversal. How can you protect your online business? The answer is pretty simple: By knowing the warning signs, recognizing fraud and responding to it. This guide is designed to help companies develop an effective online fraud detection strategy and identify ways to improve fraud prevention.

PhraseON-PPC at its best! 

PhraseON-PPC at its best! 

Manage your Search Terms and Negative Keywords in Google Ads at Scale.
Apply for the FREE Beta and see how it works for your own google ads search term data:
– Detect poor performing search patterns on N-gram level and add them with one click across multiple accounts

– Make use of all available conversion actions to analyze performance

– Enrich existing negative keyword lists with close variants and semantic similar words

– Automatically add negative keywords based on rules

 –Route the traffic between campaigns with logical entity lists

– Simulate the effects of negative keyword lists before you publish them into accounts

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