Deep Dive Newsletter November 2021

Subscribe | Navigate to Topic: Digital Marketing SEA PhraseON-PPC at its best!

Digital Marketing

PEMAVOR Free Tools Explained

To fulfil your needs and to share our expertise, we often provide you with free tools for PPC and SEO; the rising stars of digital marketing. In this article, we’re going to explain PEMAVOR Free Tools that help you automate and optimize your digital marketing operations. The message is clear, no need for fees/subscriptions for many marketing tasks.

Ads Script for Negative Keyword Conflicts in PPC

Negative keywords prevent ads from appearing to irrelevant search queries. However, in some cases, they may block your normal keywords from showing to valuable traffic. This issue often arises when you choose a wrong match type for your negative keywords. When your negative keyword was set broader than intended, you may be blocking your valuable money keywords.

How to structure Keywords using Entity Lookups in BigQuery?

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, I will describe how to transform the “Problem” of Keyword Tagging or Entity Recognition that it can be handled with pure SQL within Google BigQuery. Even for big keyword lists.

SEA

What exactly changed in the Search Term Report in September 2021?

Google changed the Search Term Performance Report. Let’s have a closer look what really changed in the recent Google updates and what it means for your daily work.

How to optimize negative keywords

Many people make use of Google Ads to attract potential customers. However, it isn’t always easy to succeed as what people search and what you sell may be different. That is to say, there are some essential things to consider when it comes to PPC, and optimizing negative keywords is one of them. With negative keywords, you prevent your ads from appearing to people who are searching for queries that are unrelated to your business and products.

Common Negative Keyword Mistakes to Avoid

Negative keywords are the backbones of search ads as they define the extent and performance of your budget. The way to handle negative keywords requires a great deal of effort and research, as well as a deep understanding of how they work. A common misunderstanding or lack of basic information may lead to wasted budgets that could be well spent when optimized properly. In this post, we are going to illustrate the most common negative keywords mistakes that could be insightful in optimizing your search campaigns efficiently.

N-Gram Analysis in PPC

Negative keywords are the backbones of search ads as they define the extent and performance of your budget. The way to handle negative keywords requires a great deal of effort and research, as well as a deep understanding of how they work. A common misunderstanding or lack of basic information may lead to wasted budgets that could be well spent when optimized properly. In this post, we are going to illustrate the most common negative keywords mistakes that could be insightful in optimizing your search campaigns efficiently.

PhraseON-PPC at its best! 

PhraseON-PPC at its best! 

We’re introducing our latest performance marketing tool. We are fetching, transforming and analyzing large amounts of data for you. You will have everything you need to make good decisions based on that. Publish your actions easily over the Google Ads API into your accounts. Would you like to become a contributor to our closed beta for this brand-new tool? You are welcome to fill the form here.

Subscribe | Navigate to Topic: Digital Marketing SEA PhraseON-PPC at its best!

Digital Marketing

PEMAVOR Free Tools Explained

To fulfil your needs and to share our expertise, we often provide you with free tools for PPC and SEO; the rising stars of digital marketing. In this article, we’re going to explain PEMAVOR Free Tools that help you automate and optimize your digital marketing operations. The message is clear, no need for fees/subscriptions for many marketing tasks.

Ads Script for Negative Keyword Conflicts in PPC

Negative keywords prevent ads from appearing to irrelevant search queries. However, in some cases, they may block your normal keywords from showing to valuable traffic. This issue often arises when you choose a wrong match type for your negative keywords. When your negative keyword was set broader than intended, you may be blocking your valuable money keywords.

How to structure Keywords using Entity Lookups in BigQuery?

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, I will describe how to transform the “Problem” of Keyword Tagging or Entity Recognition that it can be handled with pure SQL within Google BigQuery. Even for big keyword lists.

SEA

What exactly changed in the Search Term Report in September 2021?

Google changed the Search Term Performance Report. Let’s have a closer look what really changed in the recent Google updates and what it means for your daily work.

How to optimize negative keywords

Many people make use of Google Ads to attract potential customers. However, it isn’t always easy to succeed as what people search and what you sell may be different. That is to say, there are some essential things to consider when it comes to PPC, and optimizing negative keywords is one of them. With negative keywords, you prevent your ads from appearing to people who are searching for queries that are unrelated to your business and products.

Common Negative Keyword Mistakes to Avoid

Negative keywords are the backbones of search ads as they define the extent and performance of your budget. The way to handle negative keywords requires a great deal of effort and research, as well as a deep understanding of how they work. A common misunderstanding or lack of basic information may lead to wasted budgets that could be well spent when optimized properly. In this post, we are going to illustrate the most common negative keywords mistakes that could be insightful in optimizing your search campaigns efficiently.

N-Gram Analysis in PPC

Negative keywords are the backbones of search ads as they define the extent and performance of your budget. The way to handle negative keywords requires a great deal of effort and research, as well as a deep understanding of how they work. A common misunderstanding or lack of basic information may lead to wasted budgets that could be well spent when optimized properly. In this post, we are going to illustrate the most common negative keywords mistakes that could be insightful in optimizing your search campaigns efficiently.

PhraseON-PPC at its best! 

PhraseON-PPC at its best! 

We’re introducing our latest performance marketing tool. We are fetching, transforming and analyzing large amounts of data for you. You will have everything you need to make good decisions based on that. Publish your actions easily over the Google Ads API into your accounts. Would you like to become a contributor to our closed beta for this brand-new tool? You are welcome to fill the form here.

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