Insights on Performance Marketing and Tech

How can programmatic advertising be effective with ABM?

Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad tech comes into play…

Account Based Marketing

1 November 2023
1:17 pm

Best technical SEO tools in 2025

Every digital marketeer should know how to do a technical SEO website analysis, but manually doing it takes time and effort. Instead, using technical SEO tools to identify and quickly fix website issues that…

SEO Tools

17 October 2023
9:00 am

Programmatic Advertising vs Google Ads

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

PPC Basics

16 October 2023
1:02 pm

A marketeer’s guide to programmatic ad fraud

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing matter for marketing teams….

PPC Basics

28 September 2023
9:00 am

GTM preview and debug mode guide (2025)

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding…

Data Science in Digital Marketing

26 September 2023
10:36 am

How to use DebugView in GA4

In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can…

Google Analytics

7 September 2023
8:18 am

B2B programmatic advertising: Improve your business with efficient targeting

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

PPC Basics

28 August 2023
2:06 pm

How to connect HubSpot with Google Analytics 4 via Client ID

HubSpot lets you collect information from people who fill out forms on your website. Using this data, you can create strategies to turn website visitors into potential customers. However, you can’t see visitors’ buying…

Google Analytics

9 August 2023
10:30 am

Programmatic advertising for targeted marketing success

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

PPC Basics

7 August 2023
1:05 pm

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

How can programmatic advertising be effective with ABM?

Best technical SEO tools in 2025

Programmatic Advertising vs Google Ads

A marketeer’s guide to programmatic ad fraud

GTM preview and debug mode guide (2025)

How to use DebugView in GA4

B2B programmatic advertising: Improve your business with efficient targeting

How to connect HubSpot with Google Analytics 4 via Client ID

Programmatic advertising for targeted marketing success

Why is IP score important for B2B?

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