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INSIGHTS ON PERFORMANCE MARKETING AND TECH
We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
Keeping up with the performance of all the queries in Google Search Console might be time-consuming. It’s also bad for your eyes. Of course, there’re many paid tools available that create charts where you…
N-grams basically tell us how many times a word or a sequence are repeated in our keyword list. With n-gram data, you’ll be able to optimize your content strategy by understanding the most popular…
Keyword grouping is undoubtedly among the best practices of both SEO and PPC efforts. When you have relevant keyword groups, cost-effective PPC strategies work better and improve your CTR (Click-through rate) and Quality Scores….
YouTube is undoubtedly the most popular video platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get video recommendations rather than indexed quality…
Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…
BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…
Google Ads scripts are here to stay. Specific scripts for PPC tasks should be at the top of your to-do list. Search Engine Journal, Frederick Vallaeys If you’re an Ads manager, you most certainly…
N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…
At the end of the day, ads scripts keep your campaigns running like a lean, mean, well-oiled machine. Nils Rooijmans, Wordstream Negative keywords prevent ads from appearing to irrelevant search queries. However, in some…
How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally in the sponsored ads…