Data Science

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How Looker Studio enhances the connectivity of data sources

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…

Data Science in Digital Marketing

23 March 2023
9:14 am

Avoid quota problems in Looker Studio: 9 tips to get you started

Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be an annoying problem for…

Data Science in Digital Marketing, Google Analytics

27 February 2023
10:27 am

Getting started with Simple ML for Sheets

Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who…

Data Science in Digital Marketing

2 February 2023
1:40 pm

What does the former Data Studio promise as the new Looker Studio?

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the…

Data Science in Digital Marketing

30 January 2023
10:08 am

What’s the difference between Google Analytics 4 and Universal Analytics?

Google recently announced that Universal Analytic (UA) is being upgraded. Here comes Google Analytics 4 (GA4) with its completely new look and feel. Since we’re currently in a transition period, we can use both….

Google Analytics

9 November 2022
9:34 pm

Top 10 GA4 sources which give beneficial tips for beginners

These days, most companies are switching from UA (Universal Analytics) to GA4 (Google Analytics 4) because we all know that Google will finally discontinue UA on July 11, 2023. The new version, GA4, will…

Google Analytics

8 November 2022
10:43 pm

Google Analytics 4 in Europe—What’re the risks and the potentials?

Data is power. The more valuable data we’ve, the better we can analyze the future of our business. That’s why it’s important to gain valuable insights about your target audience in order to develop…

Google Analytics

8 November 2022
10:28 pm

Google Analytics 4 Review – What’s new and how to use it for your business

Google Analytics is a powerful tool that helps you identify problems on your website and tells you which products and services work best for your visitors. Now, with the help of Google Analytics 4…

Google Analytics

29 July 2022
6:53 pm

Cluster massive amounts of keywords in PPC

Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…

Data Science in Digital Marketing, Python in PPC / SEO

7 December 2021
3:00 pm

How to structure keywords using entity lookups in BigQuery

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

29 November 2021
1:38 pm