Insights on Performance Marketing and Tech

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

Consent Mode V2 Implementation using GTM and Klaro

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…

Data Science in Digital Marketing

15 April 2024
9:59 am

IP2Location: IP lookup with detailed geolocation

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…

Data Science in Digital Marketing

2 April 2024
12:44 pm

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….

Data Science in Digital Marketing

12 March 2024
8:30 am

The top tools for PPC fraud blocking in 2025

We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am

What are the top digital marketing trends that businesses should be implementing in 2025?

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…

Data Science in Digital Marketing

16 January 2024
2:33 pm

How to leverage offline conversions to boost Google bidding performance

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer…

Google Ads Optimization

27 December 2023
1:26 pm

Google Ads Data Manager: New face of the first-party data management

Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome…

Data Science in Digital Marketing

6 December 2023
9:11 am

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

Google Ads Quality Score: The factors that will improve your AdRank

Consent Mode V2 Implementation using GTM and Klaro

IP2Location: IP lookup with detailed geolocation

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

The top tools for PPC fraud blocking in 2025

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

What are the top digital marketing trends that businesses should be implementing in 2025?

How to leverage offline conversions to boost Google bidding performance

Google Ads Data Manager: New face of the first-party data management

The next big thing: how to train your custom ChatGPT

All Insights