How to Enable MSCLKID Tracking with Auto-tagging in Microsoft Ads

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    What is MSCLKID Tracking and Why is it Important?

    MSCLKID tracking is a feature in Microsoft Ads that allows you to track the performance of your ads. It provides detailed information about clicks, impressions, and conversions. You can understand the effectiveness of your ad campaigns and make better decisions about how to optimize them by adding MSCLKID tracking to your campaigns.

    Using MSCLKID tracking is important for advertisers for several reasons: 

    • By tracking clicks, impressions, and conversions, MSCLKID tracking can help you understand how well your ads are performing.
    • Valuable insights that MSCLKID tracking provided can be useful for  identifying which ad campaigns are working well and which ones may need to be optimized.
    • With detailed tracking data, you can make more informed decisions about your ad campaigns. For example, you may discover that certain ad groups or keywords are performing poorly, and you can adjust your campaigns accordingly.
    • By understanding which ad campaigns are performing well, you can allocate more of your ad budget towards those campaigns.

    How to Enable MSCLKID Tracking with Auto-tagging

    One of the easiest ways to enable MSCLKID tracking is enabling the Auto-tagging feature for your campaigns. Auto-tagging is a feature in Microsoft Ads that automatically adds tracking parameters to the destination URLs of your ads. The tracking template is a piece of code that is added to the URL of your ad, which allows Microsoft Ads to track the clicks and impressions that the ad receives.

    The Benefits of Using the Auto-tagging for MSCLKID Tracking

    Auto-tagging in Microsoft Ads automatically adds tracking parameters to your ads’ destination URLs. This saves you the time and effort of manually adding the tracking template for each ad.

    Using Auto-tagging for MSCLKID tracking has many advantages:

    • Time saving: Adding the tracking template manually is time consuming, especially if you have a large number of ad campaigns. With auto-tagging, you can save time by getting tracking done by Microsoft Ads.
    • Avoiding errors: Manually adding the tracking template to each ad may result in errors such as misspellings or incorrect tracking parameters. Auto-tagging ensures correct implementation in all ad campaigns.
    • Ensure consistent tracking: By using auto-tagging, you can ensure that the tracking template is applied evenly across all your ad campaigns. This can be useful for comparing the performance of different campaigns and deciding how to optimize.

    Using the Auto-tagging for MSCLKID tracking is a useful tool for advertisers using Microsoft Ads. It saves time, prevents errors and provides stable tracking for all your ad campaigns. If you want to streamline the MSCLKID tracking process, we strongly suggest you consider the Auto-tagging option first. 

    Setting Up the Auto-tagging for MSCLKID Tracking in Your Microsoft Ads Account

    Here’s how to set up auto-tagging for MSCLKID tracking in your Microsoft Ads account:

    1. Log into your Microsoft Ads account and select the account you want to enable Auto-tracking. 
    2. On the menu at the left, click “Settings”, then “Account level options”.
    1. Select the “Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking” checkbox.
    1. Scroll down to the end of that page and click the “Save” button.

    This will add MSCLKID tracking tags to all the ads in your Microsoft Ads account. This is a special tracking ID used to monitor ad and keyword performance and helps you track all click data in your Microsoft Ads account.

    After you complete this process, MSCLKID tracking tags will be automatically added to all ad and keyword tags in your Microsoft Ads account. You will be available to track your performance data with MSCLKID tracking.

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