PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Google Ads Optimization

27 June 2023
9:08 am

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…

Data Science in Digital Marketing

29 March 2023
7:36 am

How to control Performance Max campaigns

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…

Google Ads Optimization

6 March 2023
3:25 pm

Maximize the performance of your PMax campaigns with Google Ads scripts

Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to…

Google Ads Optimization, Google Ads Script

6 March 2023
1:09 pm

PEMAVOR Free Tools Explained

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…

PPC Tools, SEO Tools

5 March 2023
3:22 am

Protect your PPC success: Secure your ad spend with the top fraud detection tools

PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…

PPC Tools

27 February 2023
12:13 pm

How to exclude fraud GDN placements using IP scoring

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this…

Data Science in Digital Marketing, Google Display

16 February 2023
7:59 am

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with…

Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm