Your brand’s digital presence can either lead you to failure or bring you success. Stay ahead of the game by taking control of your reputation by closely monitoring your brand.
What’s brand monitoring?
Brand monitoring tracks and analyzes a brand’s online presence on social media, news articles, blog posts, forums, etc. The goal of brand monitoring is to protect and enhance a brand’s reputation.
Why is brand monitoring important?
Brand monitoring is about observing your brand’s online presence to get an idea of how it is perceived by the public. The benefits of brand monitoring are many. Among the most important are insights into customer sentiment, early detection of negative press, and increased social media engagement. In this way, you can avoid potential crises, track your brand’s progress over time, and gain insights into customer opinions.
Benefits of brand monitoring
Improve your reputation: Building a brand reputation takes time. With an effective brand monitoring strategy, you can measure your brand’s reputation and take the right actions.
Monitor your competitors to stand out: Competitor monitoring provides valuable insights to improve your strategies. That means, you can learn from their mistakes.
Find new valuable content: By tracking good or bad mentions of your brand, you can find new topics to share on your blog or social media.
Build strong relationships with your customers: Replying effectively to your customers builds strong relationships and a strong positioning for your brand.
Handle crises the right way: Failure to take timely action when a crisis occurs can negatively impact your brand’s reputation for a long time.
What type of content should a brand monitor?
|Social listening||Review sites||Brand mentions|
What’re the ways to measure brand awareness?
|Brand mentions||Staff mentions||Product mentions|
|Inbound links||Influencers||Industry insiders|
Top 5 brand monitoring tools
Manually maintaining your brand name can cost you a lot of time. With new channels appearing, it’s hard to keep track. A more efficient approach would be to use automated brand monitoring tools to streamline the process. You can save time and resources while tracking your brand’s online presence on multiple platforms by using these tools.
Talkwalker offers excellent visualizations for tracking trending topics and sentiment, which can provide valuable insights to businesses and individuals. Besides, the free search feature provides quick and easy access to information. However, the tagging system is slow to update, which can cause delays in analysis. Also, the user interface is difficult to use, which could further hinder adoption.
Awario offers several advanced features in addition to its core ones. The platform has leads monitoring, Boolean search operators and competitive benchmarking that allow users to perform deeper analysis of their social media presence in more detail. Besides, it provides non-stop monitoring and enables direct response to social media posts. However, Awario’s sentiment analysis isn’t always accurate and incorrectly categorizes the sentiment of brand mentions, which can affect analytics. Also, the constant suggestions to link to Slack and connect to social accounts can be annoying. Besides, the free trial offers limited access to certain features, such as the influencer report and sentiment analysis.
Brandwatch provides real-time insights into consumer behavior, brand reputation, and market trends. The platform offers advanced data visualization to help users understand their audience and industry better. Additionally, it has an extensive data library that spans more than a decade, offering users historical data and insights into past trends. However, Brandwatch can be relatively expensive, and the user interface can be overwhelming for new users. Besides, processing data on the platform can take some time, delaying real-time insights. Overall, it’s a useful tool for larger companies to invest in comprehensive online reputation management.
Brand24 provides cross-platform monitoring, deep insights, and simple reports. It monitors review sites, online marketplaces, forums, blogs, news sites, newsletters, and podcasts. Besides, this user-friendly platform focuses on social media, so it has effective social listening features. This lets you see different metrics for the quality and quantity of your social media mentions. On the other hand, it doesn’t have publishing, scheduling or managing comments features, which means it’s not an all-in-one management solution. Also, its individual and team plans don’t offer real-time data, which could be a barrier for small businesses.
Google Alerts can help individuals and small businesses find information online by monitoring specific keywords and phrases. However, it doesn’t provide real-time media monitoring. That’s, it might not be the right solution for large-size companies. Besides, the tool’s accuracy is sometimes questionable, as it can provide irrelevant results or miss relevant content. Since Google Alerts is simple, free, and allows broad Internet searches, it’s still popular.
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