PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

Fetch GCLID from Google Ads API

The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads…

Google Ads Script

7 December 2022
8:24 am

Fetch GCLID from Google Analytics 4 API

GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where…

Google Ads Optimization, Google Analytics

1 December 2022
11:33 am

How to enable automatic GCLID tracking in Google Ads

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…

Data Science in Digital Marketing

24 November 2022
8:32 am

Display fraud detection: An effective guide for marketeers

Investing effectively in fraud-fighting might ensure you acquire and retain customers. That makes sense, right? Otherwise, protecting online businesses will be more challenging. With this guide, you can develop an effective online fraud detection…

Google Display

15 October 2022
1:13 pm

Best Google Ads script resources

If you’re looking to start optimizing your Google Ads campaigns, there are plenty of scripts out there. However, you would want to figure out which ones are actually worth your time? We’ll help you…

Google Ads Script

22 July 2022
7:26 am

How to add Google Click ID (GCLID) to Google Analytics

What’s your strengths and weakness of your latest Google Ads campaign? Without this essential information, it’s impossible to find out which strategy works for your brand. Website owners face challenges when tracking their Google…

Google Analytics

22 July 2022
7:24 am

Merge conversion action segments with performance metrics: Free Google Ads script

Making optimizations on secondary conversion actions in Google Ads isn’t straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post, we’re sharing a script solution that…

Google Ads Script

13 June 2022
8:08 am

Free Google Ads script to negativate Ngrams on exact SKAGs

The effectiveness of ad campaigns relies heavily on account structure and keyword targeting. That’s why, Single Keyword Ad Group (SKAG) aims to build a more successful and cleaner account structure by assigning only one…

Google Ads Script

31 May 2022
1:16 pm

Import offline conversions to Microsoft Ads automatically (Full script solution)

This post will show you how to set up the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words,…

Microsoft Ads

23 May 2022
9:32 am