Data Science

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to use DebugView in GA4

In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can…

Google Analytics

7 September 2023
8:18 am

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA)….

Google Analytics

5 July 2023
12:51 pm

Create regex code for keyword classification on Google Looker Studio Query Builder

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can…

Data Science in Digital Marketing

26 May 2023
2:01 pm

Turkiye’s upcoming elections: Google Search Trends Chart Insights

Google Search Trends enables users to delve into the vast realm of search data and gain unique insights into interests, concerns, and curiosities. By providing real-time and historical data on trending search queries, this…

Data Science in Digital Marketing, Google Trends

3 May 2023
1:36 pm

How to collect first-party data with walker.js

How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they…

Data Science in Digital Marketing, Google Analytics

1 May 2023
1:48 pm

How to run N-gram analysis in BigQuery

N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns…

Google BigQuery

27 April 2023
12:12 pm

Google Bard vs ChatGPT: Battle of the AI chatbots

AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…

AI in Business

29 March 2023
3:46 pm

AI-generated content vs plagiarism: where do we draw the line?

Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original? If not, what are the ethical implications of its…

AI in Business

28 March 2023
3:41 pm