Insights on Performance Marketing and Tech

Programmatic advertising for targeted marketing success

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

PPC Basics

7 August 2023
1:05 pm

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

ChatGPT in content marketing: A budget-friendly marketing solution

We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which…

AI in Business

18 July 2023
9:59 am

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA)….

Google Analytics

5 July 2023
12:51 pm

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Google Ads Optimization

27 June 2023
9:08 am

Crypto coin marketplaces: A deep dive into Google Search Trends

Earlier in May, we observed trend changes between candidates of the 2023 Turkish presidential election. As you know, Google Search Trends allows users to explore search data, thus offering different perspectives on various interests,…

Google Trends

26 May 2023
2:39 pm

Create regex code for keyword classification on Google Looker Studio Query Builder

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can…