Insights on Performance Marketing and Tech

PPC Keyword Guide for Beginners

The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time to think about the…

Keyword Scaling

27 October 2021
6:38 am

Common negative keyword mistakes to avoid

Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance…

Keyword Negativation in Google Ads

25 October 2021
5:58 pm

How to do keyword research for PPC

No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…

Keyword Scaling, PPC Basics

12 October 2021
4:55 pm

How to optimize negative keywords

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…

Keyword Negativation in Google Ads

7 October 2021
5:10 pm

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…

Google Ads Audits

19 September 2021
12:05 pm

AI in business for SMBs as digital transformator

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied…

AI in Business

25 May 2021
8:57 am

Target Best Prospects for B2B by Using Lead Scoring

Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need…

Account Based Marketing, Predictive Lead Scoring

21 May 2021
4:44 pm

The Rise of Python since 2004

Which Programming Language you should learn? In these days, you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming…

Python in PPC / SEO

21 April 2021
11:56 am

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to…

Google Analytics, Google BigQuery

21 April 2021
9:21 am

PEMAVOR Search Trends Tool: How is it done?

Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it allows you to monitor…

Google Trends, Python in PPC / SEO

20 April 2021
11:33 am