PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

The top tools for PPC fraud blocking in 2025

We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am

How to leverage offline conversions to boost Google bidding performance

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer…

Google Ads Optimization

27 December 2023
1:26 pm

Google Ads Data Manager: New face of the first-party data management

Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome…

Data Science in Digital Marketing

6 December 2023
9:11 am

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its…

Data Science in Digital Marketing

20 November 2023
2:24 pm

Programmatic Advertising vs Google Ads

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

PPC Basics

16 October 2023
1:02 pm

A marketeer’s guide to programmatic ad fraud

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing matter for marketing teams….

PPC Basics

28 September 2023
9:00 am

B2B programmatic advertising: Improve your business with efficient targeting

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

PPC Basics

28 August 2023
2:06 pm

Programmatic advertising for targeted marketing success

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

PPC Basics

7 August 2023
1:05 pm