Reading this week’s newsletter will help you create effective PPC campaigns and boost your marketing efforts. It talks about the importance of setting a budget, developing bidding strategies, and more.
7 ways to save money in Google Ads by WordStream
As competition increases in the Google Ads auction, so do advertising budgets. Yet, how can we save money and find customers at the same time?
There are practical tips on how you can save money on Google Ads. First of all, you must focus on spending your budget only on the right users. Furthermore, you should try to stand out from your competitors by means of appealing ads. And last but not least, improving your landing pages must be among your priorities. In brief; you should:
- Use location targeting
- Bid on keywords with high search intent
- Use only phrase and exact match keywords
- Use all ad extensions
- Use Auction Insights for your messaging
- Use high quality landing pages
- Set strategic conversion goals in order to save money and find the right customer portfolio as well.
Read on WordStream
Value-based bidding in Google Ads by OPTMYZR
How can advertisers maximize the conversion value of their ad spend? Value-based bidding can be your savior in this sense.
Value-based bidding can have a positive impact on your PPC performance. However, always watch out for the common pitfalls. Working out a strategy that will lead you to success and fully understanding Google’s algorithm and optimizing it according to your business goals can be a good start. Here are some additional hints on what to bear in mind when bidding for value-based bidding:
- Sharing better data
- Assigning clear conversion values
- Creating rules for conversion values
- Choosing the right bidding strategy
Read on OPTMYZR
Google Display Network vs. Google Search Network by PPC Hero
Which is better and helps you reach your target audience? The answer will determine what you spend your marketing budget on.
Display ads are the ads that appear on other websites and which appear in search engines. If you spend time on a website, the algorithm will show them to you eventually. There is also a small chance that a user will click on an ad. On the other hand, if you want to increase your brand awareness, you can prefer display ads. However, always remember that this is the first step on the Buyer’s Journey. On the contrary, Search Ads, are the ads that appear in search results when someone searches for the keywords that are related to a brand. In other words, Search Ads give you results about what users are actually searching for. People who search for something in a search engine know what they are willing to buy. Last but not least, understanding your target audience’s search intent and creating effective search ads can help you increase sales.
Read on PPC Hero
Google makes offline conversion tracking easier with Enhanced Conversions for Leads by Search Engine Land
Enhanced Conversions for Leads is now available as an alternative to the existing Google Click ID-based offline conversion tracking management.
The new method can be configured in your Google Ads account, which makes it easier to track offline conversions. This allows you to create more effective campaigns with the data you receive. Moreover, keep in mind that the current method is still supported. Offline conversion tracking can help you determine which lead is more valuable. This way, you can focus on hot leads. However, since the current offline conversion tracking method is difficult to implement, it’s not usually preferred by the advertisers.
Read on Search Engine Land
RSA optimization: Learn to create and test RSAs in Google Ads by Adalysis
We all know that RSAs (Responsive Search Ads) will be the default ad type in Google Ads. However, if you as an advertiser can master the intricacies of RSAs, you’ll be one step ahead.
When creating an RSA, the tool also shows us how powerful the ad is: signifying “Ad Strenght”. In this way, we can see what we need to optimize and improve our advertising quality. In addition, when creating RSA, we can enter 15 headings. In this way, RSA tries different combinations to determine the best title that will increase our clicks. The more effective you prepare RSA, the easier you will get conversions. Therefore, advertisers need to improve their knowledge about RSAs to ensure this.
Read on Adalysis
Google rolls out short titles for product ads by Search Engine Journal
Marketeers can now use short titles for their product ads in Google Merchant Center.
This update will bring short and concise titles to the forefront. Google recommends keeping the number of characters between 5-65. Of course, the use of short titles is optional and they won’t be displayed everywhere. However, they but may appear in Discovery campaigns and Shopping ads in Gmail, for example. Last but not least, keep in mind that if you have grammatical errors, complicated words, or too many capital letters in your short title, Google may not accept it.
Read on Search Engine Journal