If you’re looking for tips to improve your PPC campaigns, you’ve come to the right place. These posts will help you enhance your ad performance and generate more revenue as well.
6 ways to adjust Google Ads to save budget by PPC Hero
Want to save money while your Google Ads conversions go up?
Who wouldn’t want that! To achieve that, don’t forget to include six suggestions from Vikas Kalwani in your PPC studies.
- Check your negative keyword list
- Use dynamic search ads
- Use retargeting to send hyper-targeted ads
- Increase your quality score
- Focus on customer intent
- Make ad groups smaller
Read on PPC Hero
8 tips to help your ads perform at their full potential by OPTMYZR
With the Optimization Score, you can get an idea of how well your Google Ads account is set to work.
You can access the Optimization Score from “Recommendations” page in your Google Ads account. If you’ve a low Optimization Score, you can improve your score by following these recommendations:
- Track the most important performance metrics for your business.
- Remove unnecessary keywords and add high-performing search queries as keywords.
- Test for conflicting negatives, ad extensions and conversion trackers.
- A/B test ad variations, monitor ad strength for Responsive Search Ads.
- Automate updating of Customer Match Lists to serve personalized ads.
- Keep a close eye on the destination URLs.
- Revise budgets and allocate unused budgets to other campaigns as needed.
- Tie the tactics together using a Blueprint.
Read on OPTMYZR
Getting started with Google Shopping’s free product listings by Search Engine Journal
Google Shopping is also critical for retailers in 2022. Do you know all about it to dominate your market?
With Google Shopping, you can find millions of products in thousands of stores in seconds. This feature isn’t only useful for customers, but also for retailers. You should realize how free product offers work, why they’re important and how you can use them.
- How does a free product listing work?
- Where are the free listings displayed?
- How can merchants list their products for free on Google?
- What’re the benefits of merchants listing their products on Google?
Read on Search Engine Journal
10 ways to outsmart your competition in Google Ads by Marinone Blog
No matter how well we do with the right organic strategy, investing in Google Ads is essential.
With an effective advertising campaign, you can attract more customers and increase your brand awareness faster. If you want to stand out from your competitors, you should utilize Google Ads by doing the following:
- Create a catchy ad
- Use the Google Ads Editor to make changes faster
- Use ad extensions to increase your visibility
- Test different versions of your ads to find the most effective combination
- Use negative keywords to weed out irrelevant search terms
- Experiment with different bidding strategies
- Include keywords in both the ad and the landing page
- Don’t combine search and display campaigns together
- Stay on top of what’s hot right now
- Track your progress
Read on Marineone Blog
Adoption of Google Ads automation high, marketers unhappy with recommendations by Search Engine Land
The State of PPC Global Report 2022 from PPCsurvey.com reviews the issues and platform features from PPC experts.
- 97% of the respondents use Responsive Search Ads.
- 95% have implemented Smart Bidding (tCPA).
- 83% of the respondents indicated that they were dissatisfied with the auto-applied recommendations feature.
- 51% of search marketers reported being satisfied with scripts.
- 48% claimed thay they were satisfied with tROAS Smart Bidding.
- 47% of the respondents were satisfied with tCPA Smart Bidding.
Read on Search Engine Land
9 creative ways to use Google’s Keyword Planner tool by Search Engine Journal
Here are 9 tips on how to use Google Keyword Planner more effectively.
- Choose low-volume, high-return keywords
- Sort keywords by intent
- Take keyword ideas from competitors
- Skyscraper content with page-related keywords
- Satisfy intent with keyword questions
- Filter by location
- Optimize keywords by device
- Search for keywords by groups
- As for the Ads: Don’t forget to bid on branded keywords
Read on Search Engine Journal
Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021 by Search Engine Land
According to Google’s Ads Safety Report 2021, Google blocked or removed 3.4 billion ads in 2022, ranging from cloaking to abusive and inaccurate COVID -19 information.
The top three categories of bad ads were ad network abuse (652 million), adult content (287 million) and brands (137 million). Google also tripled the number of ad account suspensions for advertisers last year.
Read on Search Engine Land
5 essential questions to ask in every PPC audit by WordStream
Answer all the questions necessary to know if you’re doing the right things with your PPC.
If you clearly understand the rule, you can develop effective strategies in PPC. By answering these questions regularly, you can figure out whether your PPC studies are right on track or not.
- Does your account structure support your business goals?
- Do you trust your conversion tracking?
- How well does your creative match your target persona?
- Are you falling into accidental waste?
- Should you be scaling or optimizing?
Read on WordStream
Google Ads makes automation easier with scripts updates by Search Engine Journal
Automation becomes easier with the new Google Ads scripting experience.
You can use a script to set your bidding strategies, according to the latest announcement. There are thousands of scripts you can use to make various account changes. Furthermore, you can maximize your effectiveness with them. Also, don’t forget to check out our Google Ads scripts.
Read on Search Engine Journal
4 smart tactics for advanced Google Ads audience targeting by Search Engine Journal
Use these four tactics to refine your Google Ads display network goals to increase your efficiency and ROAS.
Relying on keyword alone will no longer lead you to success in PPC. You should use audience targeting not only for campaigns, but also for general campaign strategies.
- Smart use of remarketing lists for search ads (RLSAs).
- Combine social audiences with RLSAs
- Use custom affinity targeting
- Combine in-market segments with remarketing
Read on Search Engine Journal