Insights on Performance Marketing and Tech

Using Google Tag Manager as a First-Party Script: What It Means and Why It Matters

In a digital world that’s increasingly shaped by privacy regulations, browser restrictions, and tracking prevention mechanisms, many businesses are rethinking how they collect data. One powerful and relatively underutilized approach is hosting Google Tag…

3 June 2025
7:09 am

Boost your AI visibility and traffic with llms.txt

From daily routines to brand workflows, we’re all using AI tools, so it’s no surprise that AI is reshaping how we search for information. Traditional keyword searches are fading, replaced by smarter, AI-driven alternatives….

AI in Business, SEO Basics

16 April 2025
5:30 pm

Dynamic landing pages for highly successful PPC: best practices & examples

Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality…

PPC Tools

12 March 2025
3:19 pm

The Power of n-gram Analysis – Unlocking Hidden Keyword Opportunities in Google Ads

Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis…

Google Ads Optimization

10 March 2025
11:28 am

How to use XML sitemaps for more visible on-page SEO

Search engines rely on efficient crawling and indexing to provide relevant search results. However, websites with thousands of pages, deep navigation structures, or dynamically generated content often face indexing challenges. With an XML sitemap,…

SEO Basics

19 February 2025
10:52 am

Best tools to monitor competitor PPC strategies in 2025

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…

PPC Tools

10 February 2025
11:14 am

4 Google Ads tasks that waste your time (and how to fix them)

Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more…

7 February 2025
1:06 pm

How to track AI and LLM chatbot traffic in Looker Studio

By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As…

AI in Business

29 January 2025
7:10 am

From queries to prompts: how AI chatbots are changing the search landscape

Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4…

AI in Business, SEO Basics

22 January 2025
8:27 am

Why Reddit is key for boosting website traffic in 2025 and beyond

Reddit has become more than just a community for discussions, it’s a goldmine for SEO, PPC specialists, and digital marketeers looking to increase their visibility and drive organic website traffic. In 2024, a partnership…

Marketing Analytics

17 January 2025
10:36 am

INSIGHTS ON PERFORMANCE MARKETING AND TECH