Insights on Performance Marketing and Tech

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For this reason, the Consent Mode feature offered by Google for data collection enables website and application…

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show spot-on offers? By magic? Digital wizardry is what we call sophisticated technologies. Having IP information unlock…

Explore the latest insights in PPC with a roundup of notable posts from February 2024. On this post 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC power through GPT-4? GPT-4 may boost PPC by managing keywords, creating ad texts,…

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out. That’s where Visme came in. With it, our presentations transformed and workflows simplified. No more disjointed…

We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics.  Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will come up with stronger tools to stop fake clicks on ads.  Well-spent budgets, real clicks and…

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll benefit from this data. However, as a company grows and teams get bigger, inefficiencies come up…