Insights on Performance Marketing and Tech

How Google’s “Maximize Clicks” Strategy Learns and Optimizes Your Bids

Maximize Clicks is a Google Ads smart bidding strategy that learns CTR and position relationships before optimizing bids for the most clicks within your budget. When you choose “Maximize Clicks” in Google Ads, you’re…

10 November 2025
12:41 pm

ChatGPT’s October Entity Update: Protect Your Brand Visibility

In mid-October 2025, ChatGPT rolled out a major update that changed how brands appear in its answers. According to Profound’s analysis of millions of prompts across ChatGPT and other answer engines, brands are now…

AI in Business

7 November 2025
1:53 pm

Monitor your Google Ads Quality Score daily with our free script

After Google’s important update on February 5, 2025, keeping an eye on your Landing Page Quality Score (LPQS) is more crucial than ever. Instead of checking data manually for all your accounts, you can…

Google Ads Audits

16 July 2025
3:11 pm

Boost your PPC Landing Page Quality Score: Key insights from Google’s latest update

On February 5, 2025, Google announced a significant update to how it judges the quality of ads. This change directly impacts Landing Page Quality Score (LPQS), which is Google’s way of rating your landing…

Google Ads Optimization

24 June 2025
3:20 pm

Using Google Tag Manager as a First-Party Script: What It Means and Why It Matters

In a digital world that’s increasingly shaped by privacy regulations, browser restrictions, and tracking prevention mechanisms, many businesses are rethinking how they collect data. One powerful and relatively underutilized approach is hosting Google Tag…

3 June 2025
7:09 am

Boost your AI visibility and traffic with llms.txt

From daily routines to brand workflows, we’re all using AI tools, so it’s no surprise that AI is reshaping how we search for information. Traditional keyword searches are fading, replaced by smarter, AI-driven alternatives….

AI in Business, SEO Basics

16 April 2025
5:30 pm

Dynamic landing pages for highly successful PPC: best practices & examples

Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality…

PPC Tools

12 March 2025
3:19 pm

The Power of n-gram Analysis – Unlocking Hidden Keyword Opportunities in Google Ads

Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis…

Google Ads Optimization

10 March 2025
11:28 am

How to use XML sitemaps for more visible on-page SEO

Search engines rely on efficient crawling and indexing to provide relevant search results. However, websites with thousands of pages, deep navigation structures, or dynamically generated content often face indexing challenges. With an XML sitemap,…

SEO Basics

19 February 2025
10:52 am

Best tools to monitor competitor PPC strategies in 2025

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…