Electronic Car models: Who will catch the Tesla Model 3 in DE Market?

What does the german market for electronic cars look like? Time to ask Google Trends! It is not surprising for me that Teslas Model 3 is the one to beat after I was driving the performance model by my own: A lot of bang for the buck!

But which electronic car model can compete with teslas model 3 in user demand? Let’s have look at search trends for the german market. The data is pulled from Google Trends. The interest is shown in an indexed way per keyword.

  • The “tesla model 3” is still on top – the strongest contender is “renault zoe”.
  • The demand for e-cars dropped with the start of corona in march 2020
  • It seems that “renault zoe” was pushed heavily in demand when the german government announced incentives for buying e-cars in June 2020. In that time more people were searching for “renault zoe” more than “tesla model 3”
  • The incentives seemed to work if we just look at the search demand before corona vs. after announcing the incentives: +20% in total searches for e-car models
  • The newcomers that could probably beat that model 3 are the “vw id3” and “vw id4”. They have monthly growth rates of > 50%. The next weeks will be interesting. Currently if you sum up the demand of both vw models they are still behind teslas model 3 – but this might change

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