Electronic Car models: Who will catch the Tesla Model 3 in DE Market?

Stefan Neefischer

Posted on 27 Mar 2021

What does the german market for electronic cars look like? Time to ask Google Trends! It is not surprising for me that Teslas Model 3 is the one to beat after I was driving the performance model by my own: A lot of bang for the buck!

But which electronic car model can compete with teslas model 3 in user demand? Let’s have look at search trends for the german market. The data is pulled from Google Trends. The interest is shown in an indexed way per keyword.

The “tesla model 3” is still on top – the strongest contender is “renault zoe”.
The demand for e-cars dropped with the start of corona in march 2020
It seems that “renault zoe” was pushed heavily in demand when the german government announced incentives for buying e-cars in June 2020. In that time more people were searching for “renault zoe” more than “tesla model 3”
The incentives seemed to work if we just look at the search demand before corona vs. after announcing the incentives: +20% in total searches for e-car models
The newcomers that could probably beat that model 3 are the “vw id3” and “vw id4”. They have monthly growth rates of > 50%. The next weeks will be interesting. Currently if you sum up the demand of both vw models they are still behind teslas model 3 – but this might change

from2019-04-28

to2021-04-18

CountryGermany

Keywords

Keyword	Interest 2021-04-18	Weekly Change	Monthly Change	YTD Change
Total	244.7	-12%	0%	45%
fiat 500	79	1%	-11%	38%
renault zoe	24.3	8%	17%	28%
tesla model 3	21.7	-27%	-13%	35%
audi etron	19.9	70%	11%	143%
mercedes EQC	19.9	-24%	82%	118%
vw id4	12.6	-19%	50%	1186%
bmw i3	12.6	-28%	12%	9%
porsche taycan	11.7	-12%	2%	12%
honda e	10	25%	3%	56%
vw id3	10	-20%	-2%	122%
tesla model s	9.7	-23%	-12%	63%
mustang mach e	4.4	-10%	-22%	103%
tesla model x	4.4	-30%	6%	13%
volvo polestar	3	-40%	140%	40%
tesla model y	1.5	-37%	-11%	0%
Mini Cooper SE	0	-100%	5%	49%
smart eq	0	-100%	-12%	26%
jaguar ipace	0	0%	0%	-100%