PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Should you add negative keywords on campaign/ad group level or use shared sets?

Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords. Excluding irrelevant search terms…

Keyword Negativation in Google Ads

19 November 2020
1:45 pm

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices. We recently conducted a…

Keyword Negativation in Google Ads

19 November 2020
9:58 am

How to identify negative keywords for Google Shopping query sculpting in a scalable way

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s very common in advanced…

Data Science in Digital Marketing, Keyword Negativation in Google Ads

19 November 2020
9:49 am

How to deal with limits on negative keywords in Google Ads

While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion of your ad spending….

Keyword Negativation in Google Ads

16 November 2020
1:57 pm

Hands on Entity Recognition in Google Ads: Build a lookup database

Doing all the entity management manually is simply too much effort. There are several ways you can regularly add new entities to your database in considerably shorter time. As we described in a previous…

Data Science in Digital Marketing, Keyword Tagging

15 June 2020
8:21 am

How to find good product keywords in Google Ads

Users search for products in many ways. It may be challenging to find the correct keywords. Here are some smart approaches for a better Google Ads performance. In this post, we want to share…

Keyword Scaling

3 June 2020
11:52 am

Use Google Play Store data to score mobile app placements in Google Ads

Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying good or bad placements…

Data Science in Digital Marketing

27 May 2020
9:11 am

Clustering Google Display Placements Using Tf-Idf + KMeans

You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones and make adjustments. Grouping…

Data Science in Digital Marketing, Google Display

18 May 2020
7:41 pm

Entity recognition in Google Ads

There are several great use cases of entity recognition on search terms in Google Ads. In this post, you’ll find out how to optimize your Google Ads accounts with a step-by-step guide to build…

Keyword Tagging

13 May 2020
6:47 pm

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never appeared by using automated…

Google Display

4 May 2020
10:55 am