Fetch GCLID from Google Analytics 4 API
GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where you store the GCLIDs and a few lines of code. In this article, we’ll explain how you can view reports of […]
How to enable automatic GCLID tracking in Google Ads
Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging” you can add parameters to your ad URLs in a automatic way so that you can track conversions and see how […]
Google Cloud use cases for marketing
The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data and make decisions based on facts. This allows us to make faster, smarter, simpler and more effective decisions. Let’s look at how cloud marketing can […]
Top 5 IP address enrichment services for B2B companies
Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge the gap between your target audience and your product. You can only gain the attention of your target audience if you […]
Top 5 IP fraud scoring tools
How can website personalization increase your CVR?
How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us better than we know ourselves. We may even subconsciously think that they really care about us. So, what’s their secret? The […]
What’s the difference between Google Analytics 4 and Universal Analytics?
Google recently announced that Universal Analytic (UA) is being upgraded. Here comes Google Analytics 4 (GA4) with its completely new look and feel. Since we’re currently in a transition period, we can use both. However, starting from July 1, 2023, it’ll be mandatory to use GA4 only. Bye bye GA3, welcome GA4! The more familiar […]
Top 10 GA4 sources which give beneficial tips for beginners
These days, most companies are switching from UA (Universal Analytics) to GA4 (Google Analytics 4) because we all know that Google will finally discontinue UA on July 11, 2023. The new version, GA4, will take its place. If this seems complicated to you, it’s understandable. However, you’ve enough time to understand it better and complete […]
Google Analytics 4 in Europe—What’re the risks and the potentials?
Data is power. The more valuable data we’ve, the better we can analyze the future of our business. That’s why it’s important to gain valuable insights about your target audience in order to develop an effective strategy. Companies gather this information using a variety of tools and methods. Google offers companies the most powerful tools […]
Display fraud detection: An effective guide for marketeers
Investing effectively in fraud-fighting might ensure you acquire and retain customers. That makes sense, right? Otherwise, protecting online businesses will be more challenging. With this guide, you can develop an effective online fraud detection strategy for your business. What’s display fraud? Display fraud is a fake advertising activity, such as fake traffic, fake leads, and […]