How to exclude fraud GDN placements using IP scoring
No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this post, we’ll show you the entire journey of using Google Analytics and Google Cloud infrastructure to exclude fraudulent placements on the […]
Getting started with Simple ML for Sheets
Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who have no prior knowledge of machine learning, it also offers advanced tasks that can be useful for data scientists, machine learning […]
5 helpful tools for detecting AI-generated content
Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it? ChatGPT was released last November by OpenAI. With surprisingly good results, publishers have been thinking about the future of AI content. And, they’re on red alert. Because although AI gives grammatically correct […]
What does the former Data Studio promise as the new Looker Studio?
The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the existing Google Data Studio. You can create dashboards and reports using data from various sources, including spreadsheets, databases, and cloud storage […]
How to enable MSCLKID tracking with auto-tagging in Microsoft Ads
Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with data-driven decisions. What is MSCLKID tracking and why is it important? MSCLKID tracking is a feature in Microsoft Ads that allows […]
How to store MSCLKID in Google Analytics 4
Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the MSCLKID? MSCLKID is a parameter used for click tracking in Microsoft Ads campaign. This parameter is sent to the ad redirect […]
How to bring GCLID offline conversions to your Google Ads account
As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file format and test and upload your offline conversions. What is GCLID? GCLID (also known as Google Click Identifier) is a parameter […]
Fetch GCLID from Google Ads API
The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads and use them to improve the efficiency of your campaigns and ads. What is Google Ads API? The Google Ads API […]
Fetch GCLID from Google Analytics 4 API
GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where you store the GCLIDs and a few lines of code. In this article, we’ll explain how you can view reports of […]
How to enable automatic GCLID tracking in Google Ads
Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging” you can add parameters to your ad URLs in a automatic way so that you can track conversions and see how […]