We have a lot of approaches to collect as many data points as possible for every placement. This enables us to score each placement in a superior also when you do not have sufficient data on your side.
Is the placement serving AdSense only or has it passed the quality assurance of other networks? Less quality checks mean more room for fraud. Is the PublisherId part of a network where fraud was detected in the past? This is data you can extract from the ads.txt file.
In which country is the placement hosted? Which hosting provider is used? What is the connection speed? Are there multiple placements running on the same IP Address? Fraud placements love cheap hosting and share there IP Address with other placements.
If you make money with “fraudy” placements you will probably have more than one website. By checking our Publisher ID Database we are able to draw connections between different placements. Even when they are hosted in completely different environments.
The Placement looks like a website build 20 years ago? The content is very thin and stuffed with keywords and Ad Slots all over the place? If there is no chance to rank in any organic search engine the probability of getting low quality traffic form those placements is very high!
The main idea is to split the placements by their predicted traffic quality. Instead of blocking placements forever we are able to organize them into different campaign buckets where you are able to run different bidding strategies.
The higher the score the better the traffic. We will score every placement for you that where triggered within automated placements. We are able to score also when there are just a few impressions.
Start adding managed placement based on this score. You can use for example 3 Buckets for Low, Mid and High Placement quality. Now you can block them from your automated placements.
By knowing the traffic quality you can start right away with shifting your budgets. Spend more on the high quality placements and reduce your spendings for poor placments.
Most of the placements with low scores would never rank in googles SEO results because of poor quality. We can use this to our advantage for identifying high quality managed placements
You provide a list of your money keywords in SEA and SEO. Of course you can also use non transactional keywords where you know that your target users are interested in. We check which content is successfully ranking. Do this for thousands of keywords in minutes.
We are checking for every domain whether AdSense is available or not. If so we are providing you two different target approaches: Use the whole domain as new placement or use the ranking content page to add as target for showing your display ads.
