Google Ads Optimization Archives - Page 2 of 2

Google dropped Modified Broad What does it mean?

Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here are our notes on…

Google Ads Optimization

5 February 2021
8:47 am

How to clean close variant matches by using negative keywords

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…

Google Ads Optimization, Keyword Negativation in Google Ads

17 January 2021
8:53 pm

Close variants could be the ultimate move to push Smart Bidding into the market

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

11 January 2021
9:49 am

How to find high-potential B2B users and target them in Google Ads

Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim…

Account Based Marketing, Google Ads Optimization

20 November 2018
8:47 pm

Google Ads Optimization

Google dropped Modified Broad What does it mean?

How to clean close variant matches by using negative keywords

Close variants could be the ultimate move to push Smart Bidding into the market

How to find high-potential B2B users and target them in Google Ads

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