Google Ads Bidding Archives

How Google is changing the PPC Auctions to hit targets

Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same…

Google Ads Bidding

23 December 2024
2:50 pm

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Close variants could be the ultimate move to push Smart Bidding into the market

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

11 January 2021
9:49 am

Why Google Smart Bidding spent €339 for just one click?

And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why…

Google Ads Audits, Google Ads Bidding, Google Ads Script

13 March 2020
8:25 am

Cui Bono? A critical view on bidding features in Google Ads

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying…

Google Ads Bidding

6 March 2020
9:55 am

Google Ads Bidding

How Google is changing the PPC Auctions to hit targets

Machine Learning and Artificial Intelligence in Google Ads

Close variants could be the ultimate move to push Smart Bidding into the market

Why Google Smart Bidding spent €339 for just one click?

Cui Bono? A critical view on bidding features in Google Ads

All Insights