We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
From daily routines to brand workflows, we’re all using AI tools, so it’s no surprise that AI is reshaping how we search for information. Traditional keyword searches are fading, replaced by smarter, AI-driven alternatives….
By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As…
Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4…
According to a McKinsey study, 65% of organizations use generative AI in at least one business function. However, many businesses have struggled to connect AI with their existing data. In this phase, LLM (Large…
No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies….
It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….
We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which…
With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…
AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…
Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original? If not, what are the ethical implications of its…