Insights on Performance Marketing and Tech

Use Google Play Store data to score mobile app placements in Google Ads

Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying good or bad placements…

Data Science in Digital Marketing

27 May 2020
9:11 am

Clustering Google Display Placements Using Tf-Idf + KMeans

You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones and make adjustments. Grouping…

Data Science in Digital Marketing, Google Display

18 May 2020
7:41 pm

Entity recognition in Google Ads

There are several great use cases of entity recognition on search terms in Google Ads. In this post, you’ll find out how to optimize your Google Ads accounts with a step-by-step guide to build…

Keyword Tagging

13 May 2020
6:47 pm

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never appeared by using automated…

Google Display

4 May 2020
10:55 am

A closer look on Google’s display placements

If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations where website owners profit…

Google Display

27 April 2020
10:03 pm

Negativation strategies for bad traffic segments in Google Ads

We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants to drive even more…

Keyword Negativation in Google Ads

20 April 2020
12:11 pm

Why Google Smart Bidding spent €339 for just one click?

And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why…

Google Ads Audits, Google Ads Bidding, Google Ads Script

13 March 2020
8:25 am

Cui Bono? A critical view on bidding features in Google Ads

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying…

Google Ads Bidding

6 March 2020
9:55 am

How to get unsampled reporting data in Google Analytics

Data sampling in Google Analytics may sometimes lead to inaccurate reports, impacting the quality of your insights. We’ll show you two approaches that will fix sampled data in your Google Analytics reports, even when…