INSIGHTS ON PERFORMANCE MARKETING AND TECH

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

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5 Google Ads tasks that waste your time (and how to fix them)

4 Google Ads tasks that waste your time (and how to fix them)

Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more…

AI services for building AI call agents

No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies….
PPC Fraud Tool Usage over time

What is the most used click fraud protection tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…

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