INSIGHTS ON PERFORMANCE MARKETING AND TECH

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

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AI services for building AI call agents

No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies….
PPC Fraud Tool Usage over time

What is the most used click fraud protection tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…
Implementing AI in Compliance with GDPR and Other Legal Regulations

Implementing AI in compliance with GDPR and other legal regulations

Undoubtedly, using Artificial Intelligence (AI) in business processes brings exciting opportunities for innovation and efficiency. However, it also comes with important legal and ethical responsibilities. Businesses operating in the European Union (EU) or handling…
Voice search optimization Hands-free user experience

How to optimize your content for voice search

Would you prefer voice search to text search if it made your user experience more practical? According to DataReportal, 33.6% of US internet users aged 16 to 64 report using voice assistants every week. …

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